| Title | THE VOICE OF ADDICTION |
| Brand | CANCER SOCIETY OF FINLAND |
| Product/Service | NICOTINE ADDICTION AWARENESS |
| Category |
B01. Education & Awareness (incl. Fundraising and Advocacy) |
|
Entrant
|
HAVAS HELSINKI, FINLAND
|
|
Idea Creation
|
HAVAS HELSINKI, FINLAND
|
|
Production
|
COCOA MEDIAPRODUCTIONS Helsinki, FINLAND
|
Credits
| Marko Vuorensola |
Havas Helsinki |
Creative Director |
| Marko Vuorinen |
Havas Helsinki |
Copywriter |
| Jon Gustavson |
Havas Helsinki |
Art Director |
| Johanna Vuorensola |
Havas Helsinki |
Account Director, Planner |
| Tom Hakala |
Cocoa Mediaproductions |
Director |
| Hamy Ramezan |
Cocoa Mediaproductions |
Director |
| Johan Wasicki |
Cocoa Mediaproductions |
Director of Photography |
| Ville Salminen |
Cocoa Mediaproductions |
Director of Photography |
| Janne Kilpeläinen |
Cocoa Mediaproductions |
Post Production |
| Joni Kuusisto |
Cocoa Mediaproductions |
Post Production |
| Markku Mäkelä |
Cocoa Mediaproductions |
Sound Designer |
Brief Explanation
Film features a throat cancer survivor performing a harsh version of a global dance hit adored by the target group.