| Title | OH, THIS IS DRY! |
| Brand | NOVO NORDISK |
| Product/Service | VAGIFEM |
| Category |
A03. OTC Products/Devices |
|
Entrant
|
LINDH & PARTNERS Gothenburg, SWEDEN
|
|
Idea Creation
|
LINDH & PARTNERS Gothenburg, SWEDEN
|
|
Production
|
ODDWAY Göteborg, SWEDEN
|
Credits
| Susanne Blom |
Lindh & Partners |
Art Director |
| Hans Lindh |
Lindh & Partners |
CEO |
| Annika Söderpalm |
Lindh & Partners |
Copywriter |
Brief Explanation
Three couples 50+ at a home dinner party. After the welcome toast, Birgitta – one of the women – comments on the wine and compares it with the dryness in her vagina. The atmosphere around the table gets tense, especially when Birgitta brings up problems in her sex-life. Suddenly, one of the male guests reveals that the couple also has problems with vaginal dryness and it turns out that everybody in the group has experience with this topic. Birgitta gets advice to try Vagifem. One of the men even pulls a package out of his jacket with the comment that it is available over the
counter at the pharmacy. The film ends with a package shot right on the dinner table.