Title	METAMUCIL SHIT CAMPAIGN
Brand	TEVA
Product/Service	METAMUCIL
Category	A01. OTC Oral Medicines
Entrant	HAVAS BOONDOGGLE AMSTERDAM, THE NETHERLANDS
Idea Creation	HAVAS BOONDOGGLE AMSTERDAM, THE NETHERLANDS
Media Placement	HAVAS MEDIA Amstelveen, THE NETHERLANDS
Production	JOZE RIKKEN Amsterdam, THE NETHERLANDS

Name	Company	Position
Menno Schipper	Havas Boondoggle Amsterdam	Executive Creative Director
Nils Taildeman	Havas Boondoggle Amsterdam	Executive Creative Director

Brief Explanation

To prove that ''shit'' is easier said than done, we create a collage of several video fragments in which people say: ''Shit!''. They vary from footage found on YT to shots from TV programs. This compilation shows how easy people say: 'Shit!' and since it is rather explicit but funny at the same time, it opens the ears and eyes of our audience.