Title	HELP THEM ESCAPE
Brand	DUTCH KIDNEY FOUNDATION
Product/Service	FOUNDATION
Category	B04. Fundraising & Advocacy
Entrant	DDB & TRIBAL WORLDWIDE AMSTERDAM, THE NETHERLANDS
Idea Creation	DDB & TRIBAL WORLDWIDE AMSTERDAM, THE NETHERLANDS
Production	MEDIAMONKS Hilversum, THE NETHERLANDS

Name	Company	Position
Gijs Sluijters	DDB & Tribal Worldwide, Amsterdam	Senior Creative
Joris Tol	DDB & Tribal Worldwide, Amsterdam	Senior Creative
Daniel Snelders	DDB & Tribal Worldwide, Amsterdam	Senior Creative
Joris Kuijpers	DDB & Tribal Worldwide, Amsterdam	Executive Creative Director
Dylan den Backer	DDB & Tribal Worldwide, Amsterdam	Executive Creative Director
Milo van der Meij	DDB & Tribal Worldwide, Amsterdam	Business Director
Sahel Setorg	DDB & Tribal Worldwide, Amsterdam	Strategy Planner
Nelly de Wit	DDB & Tribal Worldwide, Amsterdam	Senior Pruducer
Fione van Wijk	DDB & Tribal Worldwide, Amsterdam	RTV Producer
Vanessa Janssen	DDB & Tribal Worldwide, Amsterdam	RTV Producer
Tom Rijpert	MediaMonks	Director
Nell Jordan	MediaMonks	Producer
Karen Whitehouse	MediaMonks	Producer
Will Judge	Gentlemen’s Club	Editor
Barry Clarke	Captcha!	colourist
Massive Music	Massive Music	Music Company
Marco Baay	Kaiser Sound Studio	Sound Designer
Robbie van Brussel	Robbie van Brussel	Robbie van Brussel
Marjolein Rigter	Porter Novelli	Account Director
Serap Olmez	Porter Novelli	Junior Consultant

Brief Explanation

The film is based on a true story. We open in a prison cell in which a prisoner appears to be thinking of a plan. When a guard has passed, the prisoner unexpectedly swings open his cell door and starts walking freely through prison. We follow the man as he’s wandering through the big prison building. It feels like this might be his lucky day, until… a guard spots the man on security cam and starts chasing him! When the guard catches the prisoner, the plot takes an unexpected twist: The guard hands the man a hospital card with his name on it. Titles on black reveal: this man is allowed to walk out of prison on a regular basis to go to the hospital for kidney dialysis. He will never escape, because without dialysis he would die within days. Nothing imprisons you more than a kidney disease.