| Title | THE COLOR ALPHABET |
| Brand | COLORADD |
| Product/Service | THE COLOR ALPHABET |
| Category |
F04. Education & Awareness |
|
Entrant
|
McCANN Madrid, SPAIN
|
|
Idea Creation
|
McCANN Madrid, SPAIN
|
|
Production
|
ANTIESTATICO Madrid, SPAIN
|
Credits
| Mónica Moro |
Mccann Spain |
General Creative Director |
| Jon Lavin |
Mccann Spain |
Executive Creative Director |
| Raquel Martínez |
Mccann Spain |
Executive Creative Director |
| José Antonio Palomares |
Mccann Spain |
Creative Director |
| Quito Leal |
Mccann Spain |
Creative Director |
| Miguel Neiva |
ColoarADD |
ColorADD CEO |
Brief Explanation
How to improve the life of 350 million of color-blind people in a world designed just for those who can distinct colors?
The disease prevent them to lead the life they want: they can’t be firemen, policemen, pilots… that result in social and professional frustrations, and in some problems that even could endanger their life.
We have created ColorAdd, the first colored alphabet. With only a look, a color-blind person is able to know if is looking something red, green or blue. A simple and universal system that allows every color-blind person of the world to identify easily colors, no matter their language. Color Add is accessible, democratic and free. In a world where even our health has become a business, we have created something for you all, without allowing technology to make a gap between poor and rich.