| Title | NOSULUS RIFT |
| Brand | UBISOFT |
| Product/Service | VIDEO GAME DEVELOPER AND PUBLISHER |
| Category |
A02. Creative Innovation |
|
Entrant
|
BUZZMAN Paris, FRANCE
|
|
Idea Creation
|
BUZZMAN Paris, FRANCE
|
|
Idea Creation 2
|
PRODUCTMAN Paris, FRANCE
|
|
PR
|
BUZZMAN Paris, FRANCE
|
|
Production
|
LES IMPRODUCTIBLES Paris, FRANCE
|
Credits
| GEOFFROY SARDIN |
UBISOFT |
Senior Vice President Sales & Marketing, EMEA |
| GUILLAUME CARMONA |
UBISOFT |
VP, Marketing, EMEA |
| FRANCOIS-XAVIER DENIELE |
UBISOFT |
Associate Director, Marketing, EMEA |
| LOUIS TRUPIN |
UBISOFT |
Brand Manager, EMEA |
| VALENTIN PASQUIER DESVIGNES |
UBISOFT |
Digital Marketing Manager, EMEA |
| THOMAS BEAUFILS |
UBISOFT |
PR Manager, EMEA |
| GEORGES MOHAMMED-CHERIF |
PRODUCTMAN / BUZZMAN |
President & Executive Creative Director |
| THOMAS GRANGER |
PRODUCTMAN / BUZZMAN |
Vice-president |
| FRANCOIS PHAN |
PRODUCTMAN / BUZZMAN |
Head of Digital & Innovation |
| THOMAS CECCALDI |
PRODUCTMAN |
Development Officer |
| LOUIS AUDARD |
PRODUCTMAN /BUZZMAN |
Creative Director & Artistic Director |
| TRISTAN DALTROFF |
PRODUCTMAN / BUZZMAN |
Creative Director & Copywriter |
| VALENTIN SQUIRELO |
PRODUCTMAN |
Ingineer Hardware - Hackerloop |
| CONSTANTIN CLAUZEL & CHARLES PASSET |
PRODUCTMAN |
Software Developer - Hackerloop |
| BENJAMIN SABOURIN & NICOLAS MARQUIS |
PRODUCTMAN |
Industrial Designer - OVA Design |
| ISABELLE FERRAND & SARAH BURRI |
PRODUCTMAN |
Nose and Chimist - Cinquième Sens |
| NEUVIÈME PAGE |
NEUVIÈME PAGE |
Digital Studio |
| JULIEN LEVILAIN |
BUZZMAN |
Associate Director |
| JENNYFER ARDUIN |
BUZZMAN |
Artistic Director Assistant |
| THOMAS CROUZET |
BUZZMAN |
Account Director |
| CLEMENT SCHERRER |
BUZZMAN |
Senior Strategic Planner |
| SAMIR SEMAOUNE & CHRISTELLE PEREIRA & SOUFIANE LAHLOU |
BUZZMAN |
Digital producers |
| VANESSA BARBEL |
BUZZMAN |
Head of TV Production |
| BENOIT CROUET |
BUZZMAN |
Production manager |
| JULIEN SCAGLIONE |
BUZZMAN |
Head of Social Media |
| LORIS BERNARDINI |
BUZZMAN |
Social Media Manager |
| YANN GIRARD |
LES IMPRODUCTIBLES |
Executive Producer |
| AURELIE CHEVALIER |
LES IMPRODUCTIBLES |
Head of Production |
| BENOIT PÉTRÉ |
BENOIT PÉTRÉ |
Director |
| AMELIE JUILLET & CLARA BASCOUL-GAUTHIER |
BUZZMAN |
PR & Communication Managers |
The Campaign
In South Park The Fractured But Whole, one of your special abilities is really the power of your ass. We wanted to come up with the most authentic and the most immersive way for players to experience the power of the New Kid. That’s why we’ve invented the Nosulus Rift ! To develop it, we’ve collaborated with a team of designers, hardware/software developers and a perfume specialist. With their help, we’ve created a dedicated smell diffusion technology, developed this special fragrance and drawn this unique design.
Creative Execution
The Nosulus Rift holds thanks to an elastomer strap that goes around the head. On each side of the device, there are removable caps with the fart perfume stuck in polymer plastic drops and in the device, there are two air pumps. When the player farts in the game, it triggers the air pumps. The generated air flow goes through the polymer drops in order to spread the fart smell under the nose of the player. The smell disappears when the player stops farting. In order to prevent the smell from spreading around the player, we’ve implemented a piece of plexiglas that covers the nose of the player.
To produce the Nosulus Rift, the first step was the creation of a proof of concept. Afterwards, we’ve built the Nosulus as a product that could be sold : all materials used (plastic, aluminium and plexiglas) are in compliance with EU regulations and industry standards.
To date, the Nosulus Rift is a device specifically created to enhance the South Park The Fractured But Whole experience on a various series of gaming conventions until the launch of the game. However, if Ubisoft wanted to, it could be commercialized or further developed.
Without any media, nor investment received, the Nosulus Rift campaign is a massive success. Indeed, over 10,000 people have tested the device worldwide. But the number of people who have heard about the Nosulus is much higher. Here are the key figures :
- Almost 6M people have seen the commercial
- The PR media coverage was amazing: in total, 693 articles coming from 59 countries talked about the campaign and the #nosulus has had a potential reach of over 117M people
- Several YouTube celebrities have posted a video using the Nosulus (over 10M views)
In the future, this technology could be applied to other fields beyond gaming (luxury, car makers, travel industry, cosmetics stores, …). It could be used on the point of sale or could even be industrialized in order to be sold just like any other FMCG.
Nosulus Rift is the first virtual fart simulator. It takes virtual reality to a whole new level by allowing players to enjoy South Park : The Fractured But Whole in the most immersive way possible.
Therefore, it has been world premiered in August at Gamescom (Europe’s biggest video game event) where fans have had the chance to experience it. It was then available at PAX or EGX and will be available at all the gaming conventions prior to the launch of the game.
To date, over 10,000 people have tried the Nosulus and almost 700 articles have talked about it.