| Title | MISSION TO THE MOON |
| Brand | AUDI |
| Product/Service | AUDI |
| Category |
A02. Creative Innovation |
|
Entrant
|
THJNK Hamburg, GERMANY
|
|
Idea Creation
|
THJNK Hamburg, GERMANY
|
|
Production
|
LIGA_01 COMPUTER FILM HAMBURG, GERMANY
|
|
Production 2
|
HARVEST DIGITAL AGRICULTURE Hamburg, GERMANY
|
|
Production 3
|
EASYDOESIT Berlin, GERMANY
|
|
Production 4
|
FIREAPPLE Munich, GERMANY
|
|
Production 5
|
KURZGESAGT GMBH München, GERMANY
|
|
Production 6
|
MJZ New York, USA
|
|
Additional Company
|
LOVED Hamburg, GERMANY
|
|
Additional Company 2
|
VENABLES BELL & PARTNERS San Francisco, USA
|
Credits
| Armin Jochum |
thjnk ag |
CCO |
| Gerrit Zinke |
thjnk ag |
Executive Creative Director |
| Heiko Freyland |
thjnk ag |
Executive Creative Director |
| Will McGinnes |
Venables Bell & Partners |
Executive Creative Director |
| Michel Foertsch, Andreas Wagner, Grit Hornich |
thjnk ag |
Creative Director |
| Tyler Hampton, Erich Pfeifer |
Venables Bell & Partners |
Creative Direction |
| Roman Lukowski, Sabrina Mairinger, Florian Schaar |
thjnk ag |
Art Direction |
| Anke Peters |
thjnk ag |
Account Director |
| Denise Mancinone, Frederike Wasserkampf |
thjnk ag |
Account Management |
| David Corns, Chris Bergen, Ally Humphreys |
Venables Bell & Partners |
Account Managemnt |
| Michel Foertsch, Eike Eberhardt, Tim Cantow, Karl Wolfgang Epple |
thjnk ag |
Copy |
| Maximilian Weigl, Alexander Kovrigin |
thjnk ag |
Strategists |
The Campaign
The Mission to the Moon stands to remind us that in order to create true
innovation and technological progress, we must constantly look for new
challenges and push boundaries. Sometimes even those of our earth.
Because technology that resists the conditions of the moon will make our
streets on earth safer. This project unites people from
many different fields: technical engineers, designers, scientists – even
a NASA veteran. The moon is the future of mankind. Audi is starting
the journey already today.
Creative Execution
The Audi lunar quattro is a masterpiece of engineering. And a playground for
engineers and pioneers to test new technology that will be integrated in every
Audi on earth. The Audi lunar quattro is resistant to
heat and cold, driven by highly functional storage batteries that are
powered by a solar panel make an endless lifespan possible. Never
before has a carmaker made efforts to reach the moon and shown the
pioneering spirit to put their technology to a test like this. Its design
merges Audi typical form with the funcionality required by space.
The Mission is extremely relevant for Audi as a car maker –
and the whole car making industry. On a technological level, it sets a completely
new standard of what is possible. This is the first time that a car maker is building
a vehicle for the moon. And gaining insights and know-how for every
technological field in the process. But also from a cultural and humanistic point
of view, Audi is breaking new ground: they are encouraing the private business
sector to engage in space travel – and pave the way towards our the future of
mankind. In 10 years, we will all be able to get on a rocket and fly to the moon.
Pioneers like Audi are paving the way already today. The Audi lunar quattro will
conduct scientific experiments to generate further knowledge for
technological, medical and biological research and the future of humanity.
Audi has always pushed limits in order to create innovation and technological
progress. Now it’s time to take it to the next level. With a test drive under the
toughest condition known to mankind to test technology – and make our cars on
earth safer. A test drive on the moon. Together with a private team of engineers,
Audi is building the Audi lunar quattro. On a digital content hub, users can
experience every step of the mission and the designing and testing process in
updates, films, articles and interviews. Vorsprung durch Technik and pioneering
spirit in a new dimension.