Title	SAVE ME – THE SKI PASS THAT SAVES LIVES
Brand	ÖTZTAL TOURISMUS
Product/Service	ÖTZTAL TOURISMUS
Category	A01. Innovative Technology
Entrant	SERVICEPLAN Munich, GERMANY
Idea Creation	SERVICEPLAN Munich, GERMANY
Idea Creation 2	SERVICEPLAN AUSTRIA Vienna, AUSTRIA
Additional Company	SERVICEPLAN HEALTH & LIFE Munich, GERMANY

Name	Company	Position
Alexander Schill	Serviceplan	Global Chief Creative Officer
Matthias Harbeck	Serviceplan	Executive Creative Director
Christian Gosch	Serviceplan	Executive Creative Director
Franz Roeppischer	Serviceplan	Creative Innovation Director
Lorenz Langgartner	Serviceplan	Creative Innovation Director
Sandra Loibl	Serviceplan	Creative Director
Vladislaus Tyszkiewicz	Serviceplan	Copywriter
Luca Mueller	Serviceplan	Copywriter
Sandra Willibald	Serviceplan	Art Director
Alexander Budau	Serviceplan	Art Director
Sabine Schneider	Serviceplan	Account Director
Dennis Fritz	Serviceplan	Senior Motion Designer
Hendrik Sommerfeld	Freelancer	Editor
Valentin Boschi	Zwupp	Director
Jan Paepke	Serviceplan	Innovation Director

The Campaign

Save me is the first ski pass with a built-in positioning chip. With this every skier in the ski resort Sölden is automatically locatable. After an avalanche, the mountain rescue immediately sends out a radio signal. The reflector in the pass returns it. And the victim’s exact location can then be pinpointed. The good thing about Save Me: The reflector is passive, meaning it doesn’t need batteries, so it’s always "on".

Creative Execution

Save me is a two-part technology: 1. A detector carried by the mountain rescue, which sends out a search signal. 2. The ski pass, which throws back a directional signal that leads the rescuer to the avalanche victim. The pass consists of an RFID data storage medium for hands-free access to the slopes on the one hand. And of the reflector: a diode fixed to a copper antenna. Both components (RFID + reflector) are molded into the pass. The reflector in the pass is passive, meaning it doesn’t need batteries. The whole ski pass weighs less than 10 grams and has a maximum reach of 200 meters. From December 2015 on the pass was sold at the Sölden ski resort. This made every skier automatically locatable under an avalanche. And Sölden not only one of the best but also safest ski resorts.

Save me, the life saving ski pass closes a huge safety gap. As a long term outcome we expect it to save the lives of thousands of inexperienced skiers and snowboarders who are not searchable in the case of an avalanche spill, because they don’t wear avalanche beacons. Since the implementation of save me 4 other ski resorts want to bring the technology into use.

Save me is the first ski pass with a built-in positioning chip. Potentially saving the lives of thousands of skiers and snowboarders in the case of an avalanche.