| Title | ECCO |
| Brand | ECCO |
| Product/Service | ECCO |
|
Entrant
|
VICE MEDIA DENMARK Copenhagen, DENMARK
|
|
Idea Creation
|
VICE MEDIA DENMARK Copenhagen, DENMARK
|
|
Production
|
VICE MEDIA DENMARK Copenhagen, DENMARK
|
Credits
| Sara Samsøe |
VIRTUE WORLDWIDE - VICE Media Scandinavia |
Senior Producer |
| Inge Hjort |
VIRTUE WORLDWIDE - VICE Media Scandinavia |
COO |
| Rich Perusi |
VIRTUE WORLDWIDE - VICE Media Scandinavia |
Associate Creative Director |
| Christina König |
VIRTUE WORLDWIDE - VICE Media Scandinavia |
Project Manager |
| Jacob Møller |
VIRTUE WORLDWIDE - VICE Media Scandinavia |
DOP |
| Joao Botelho |
VIRTUE WORLDWIDE - VICE Media Scandinavia |
Video Editor |
| Frederik Andersen |
VIRTUE WORLDWIDE - VICE Media Scandinavia |
CEO |
The Campaign
Using real people as the heroes of the campaign - the promise was delivered, showing them move seamlessly through their day in their ECCO Intrinsic shoe. This began as a contributor outreach program that helped us identify stories and people who connected with the brand aesthetic of the ECCO INTRINSIC. These stories were then told across all media touchpoints above and below the line.
Creative Execution
The campaign was executed from Vice / Virtue in Denmark handling all creative and production roles.
None
Develop a campaign to launch the new Intrinsic product category through the primary channels of Social and PR, supported by a strong POS and online campaign.