| Title | #EMOJISEARCH |
| Brand | ACCORHOTELS |
| Product/Service | TRAVEL |
| Category |
E03. Innovative Use of Social or Community |
|
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Credits
| Cédric Gueret |
Publicis Conseil |
Executive Creative Director |
| Christian Vouhe |
Publicis Conseil |
Creative Director |
| Alexandra Offe |
Publicis Conseil |
Art Director |
| Olivier Dermaux |
Publicis Conseil |
Copywriter |
| Sophie Larrieu |
Publicis Conseil |
Commercial Director |
| Sacha Martirreti |
Publicis Conseil |
AD Assistant |
| Cristina Rusen/ Loren Roby / Cathy Pianko / Sophie Bouquet |
Publicis Conseil |
Account Managers |
| Matthieu Etienne |
Publicis Conseil |
Social Media Manager |
| Philippe Martin-Davies |
Publicis Conseil |
Strategic Planer |
| Otmane Nkaira |
Publicis Conseil |
Junior Data Scientist |
| Romain Roulleau / Emilie Vazquez / Cécile Riby |
AccorHotels |
Advertiser’s Supervisors |
The Campaign
#EmojiSearch: The 1st social search engine for your holidays, based on your emotions and desires. Send your combination of emojis with the #EmojiSearch hashtags on Twitter, Facebook or Instagram & within seconds you had perfect & personalised destinations, that fits with your tastes.
Creative Execution
Social posts on Facebook, Twitter and Instagram where sponsored to invite AccorHotels' community and travelers to send their emojis combinations to the brand. Within seconds of receiving a user’s emojis combination, one of 16 AccorHotels community managers proposed perfect & personalised destinations. It took place in January 2016, during 5 days, in 7 countries (Brazil, France, Germany, Italy, Spain, Thailand, United Kingdom).
In 5 days and 7 countries:
• 2.700 personalized suggestions to more than 1.600 different hotels.
• 24.000.000 individuals reached on social
• X3 more engagement on #EmojiSearch posts than on an average post
• 218.000 likes on #EmojiSearch posts
• X 10 more fans recruited during the activation, compared to an average week
#EmojiSearch took place during the month of January, when people are thinking about their year ahead. A month where people begin their search for their next summer holiday. It was a mobile and social media only activation, based on what is already in everyone’s mobile and every social posts on Facebook, Twitter and Instagram: emojis.