Title	JASON BOURNE - REMEMBER EVERYTHING
Brand	NBCUNIVERSAL
Product/Service	JASON BOURNE
Category	F01. Branded Games
Entrant	DAREWIN ENTERTAINMENT AGENCY Paris, FRANCE
Idea Creation	DAREWIN ENTERTAINMENT AGENCY Paris, FRANCE
Production	STINKDIGITAL Paris, FRANCE

Name	Company	Position
Wale Gbadamosi Oyekanmi	Darewin Paris	CEO/Founder
Baptiste Clinet	Darewin Paris	Deputy Managing Director/Creative Director
Lennie Stern	Darewin Paris	Deputy Managing Director/Senior Account Manager
Damien Foui	Darewin Paris	Art Director
Fabienne Fiorucci	Darewin Paris	Copywriter
Loup-Eder Noël	Darewin Paris	Digital Account Manager

The Campaign

Where were you on that day? What did you do? Who were you with? Can you recall all your past, or some of it has been deleted as Jason Bourne’s? What if you could test your memories and compete with your digital memory?

Creative Execution

We created www.remembereverything.com, an unique responsive design website. Thanks to its innovative and unique algorithm, it offered to its visitors the possibility to revisit their Facebook and Instagram memories through Google Streetview. At the end, they saw how much they can recall their own memory as Jason Bourne.

120,000 visitors in one month 70% of visitors challenged their memory to the end An average of 2 minutes spent on the website 1% of bounce rate!

The Jason Bourne trilogy met a huge commercial success with, at this time, more than 1.2 billion dollars of global worldwide revenue - the four first films from the saga bring together - whose 639 million dollars only in the United States. So american fans was our first target. Making them live what their favorite hero was living on a daily basis was the best approach to engage them into the launch of this new sequel. But how? In using the data they already posted on their favorite social media - Facebook and Instagram - to make them challenge their own digital memory.