| Title | BMW NEXT 100 |
| Brand | BMW |
| Product/Service | BMW NEXT 100 |
| Category |
B02. Microsites |
|
Entrant
|
JUNG von MATT Hamburg, GERMANY
|
|
Idea Creation
|
JUNG von MATT Hamburg, GERMANY
|
Credits
| Max Lederer |
Jung von Matt/next GmbH |
Executive Creative Director |
| Sven |
Loskill |
Creative Director/ Freelancer |
| Boris Lisdat |
Jung von Matt/next GmbH |
Senior Art Director |
| Henning Wasow |
Jung von Matt/next GmbH |
Art Director |
| Lennart Ottermann |
Jung von Matt/next GmbH |
Senior Art Director |
| Julian Schau |
Jung von Matt/next GmbH |
Art Director |
| Alexander Gradl |
Jung von Matt/next GmbH |
Editor |
| Andreas Kiesel |
Jung von Matt/next GmbH |
Account Director |
| Robert Menzel |
Jung von Matt/next GmbH |
Senior Creative Coder |
| Georg Hemprich |
Jung von Matt/next GmbH |
Senior Developer |
| Manuel Puchta |
Jung von Matt/next GmbH |
Web Developer |
| Bjoern Scholl |
Jung von Matt/next GmbH |
Senior Developer |
| Holger Nauen |
Jung von Matt/next GmbH |
Technical Account Director |
| Thomas Feldhaus |
Jung von Matt/next GmbH |
Managing Director |
| Margit Motzek |
Jung von Matt/next GmbH |
Senior QA Manager |
| Johanna Mang |
Jung von Matt/next GmbH |
QA Manager |
The Campaign
Given that the majority of website visits come from mobile devices today, a “mobile first” approach was inevitable. But the vision vehicle, packed with futuristic technology concepts, called for a much more immersive and interactive style of presentation than is currently allowed by mobile websites, which only let you display videos via a dedicated player – with no opportunity for interaction.
Creative Execution
We creatively used the ability to load raw movie data blobs into memory and transferred screenshots frame by frame to the canvas to create the illusion of fluid video. We then added standard HTML functionality on top of that.
The outcome: fluid, moving images that people could now interact with – ideal for showcasing the futuristic features of the BMW VISION NEXT 100 vision vehicle.
Users loved it: we captured their attention for nearly 6 minutes on average – on mobile phones!
So we built our very own mobile video player, capable of displaying video directly on a mobile website – overlayed with interactive HTML content.