| Title | BEELINE BOT |
| Brand | BEELINE |
| Product/Service | BEELINE - RUSSIAN TELECOMMUNICATIONS BRAND |
| Category |
E09. Use of Social Data & Insight |
|
Entrant
|
HUNGRY BOYS Moscow, RUSSIA
|
|
Idea Creation
|
HUNGRY BOYS Moscow, RUSSIA
|
Credits
| Veronika Yunkalova |
Hungry Boys |
Client Service Director |
| Maxim Fedorov |
Hungry Boys |
SMM Director |
The Campaign
FindFace detects the face on your uploaded picture and, using artificial neural networks, finds your festival photos with an accuracy of 90% among thousands of pictures that were taken by dozens of photographers.
So all you need to do is send Beeline Bot a private message on the Vk social network saying “Hello, bot!” and sending your selfie. After that the magic happens — if you really were at AFP you’ll get your photos in 2 seconds!
Creative Execution
To keep in the memory of guests Alfa Future People fantastic moment,we made bot in brands group VKontakte (social network) interacting with unique people search service photo FindFace. The real-time bot looked for participants and deliver memorable shots, made by professional photographers on the festival.
Bot helped all participants of the festival. It's was enough to make a selfie, then to request the bot in "Beeline" group in VKontakte and get their photos.
During the activation
12 000 requests were made
During the festival 10 000 selfies were sent to the bot
The bot sent over 30 000 photos
We got 80 media impressions
with a total reach of 65 496 000
All young people that are using mobile phones