| Title | DISCOVR THE WORLD |
| Brand | SAMSUNG ELECTRONICS |
| Product/Service | CONTENT FOR DISCOVR PLATFORM |
| Category |
G02. Branded Tech Offline |
|
Entrant
|
CHEIL GERMANY Schwalbach, GERMANY
|
|
Idea Creation
|
CHEIL GERMANY Schwalbach, GERMANY
|
|
Production
|
MEDIAMONKS Hilversum, THE NETHERLANDS
|
Credits
| Roland Rudolf |
Cheil Germany |
Chief Creative Officer |
| Thomas Schroeder |
Cheil Germany |
Executive Creative Director |
| Miriam Preissinger |
Cheil Germany |
Senior Art Director |
| Annika D'Ambrogio |
Cheil Germany |
Senior Copywriter |
| Moritz Gillrath |
Cheil Germany |
Agency Producer |
| Rafael Cavalcanti |
Cheil Germany |
Junior Art Director |
| Michelle Condé |
Cheil Germany |
Senior Designer |
| Jan Schwiersch |
Cheil Germany |
Head of Space Design |
| Christoph Fischer |
Cheil Germany |
Head of Development |
| Arno Klein |
Cheil Germany |
Art Director |
| Christof Pohl |
Cheil Germany |
Developer |
| Hong Seuk Lim |
Cheil Germany |
Marketing Service Director |
| Sabrina Mueller |
Cheil Germany |
Marketing Service Manager |
| Valentina Zehe |
Cheil Germany |
Marketing Service Manager |
| Christiane Lobenstein |
Cheil Germany |
Senior Planning Director |
| Rogier Schalken |
Media Monks |
Director |
| Bernd Out |
Media Monks |
Producer |
The Campaign
DISCOVR THE WORLD ignites curiosity and introduces intense experiences: by empowering everybody to see and feel the diversity of our planet in only 80 seconds with all their senses.
Creative Execution
Three visitors at a time discovered the bursting colors at Holi festival in Rajasthan and the humidity of the Ekom Falls in the Cameroon jungle. They travelled from a windy monk ceremony at 3.500 meters height in Kashmir to the blazing heat of the Namib Desert. They felt the cold at a million of years old ice lagoon at Iceland and smelled an explosion of spices at the Gwangjang market in Seoul.
We built an innovative VR booth that recreates the multisensory experience of each destination. Modules like a water dispenser, scent diffusor, 3D sound system, wind machine and heater are synchronized with the virtual journey to create the most immersive experience.
In the first six hours after the opening, 240 people travelled the world in the VR booth.
In only six days, we reached 650.000 contacts. Including TV broadcasting on n-TV and N24,
the PR reach was 8.9 million in total. The visits on our VR platform increased by 450%.
DISCOVR THE WORLD inspired them all by how far virtual reality can take us.
RELEVANCE TO PLATFORM
To create a long-term use for everything we are doing during IFA, we linked our IFA Motto to a content platform that Samsung is already using. At IFA, we expanded this with a VR-platform called “DISCOVR”. This way, we emphasize the VR-aspect of our activities and position Samsung as an innovation driver in this area.
APPROACH
We created an experience that normally only a few can have: we let people travel around the globe - and that within only a few seconds.
This way Samsung shows not only the opportunities of VR-Technology but also claims its leadership in this area.