| Title | ADIDAS BOSS EVERYONE |
| Brand | ADIDAS |
| Product/Service | ADIDAS LACELESS BOOT |
| Category |
D01. Social Video |
|
Entrant
|
MPC CCREATIVE London, UNITED KINGDOM
|
|
Idea Creation
|
IRIS WORLDWIDE London, UNITED KINGDOM
|
|
Production
|
MPC CCREATIVE London, UNITED KINGDOM
|
Credits
| Dan Henshaw |
MPC Creative |
Director |
The Campaign
By using the power of meme culture we created a social video vehicle for you to show off your skills, celebrate your supremeness and boss everyone. Launched by Adidas pros. Mesut Ozil posted first, Oscar bossed back and Dele Alli bossed them both. This social game of one-upmanship triggered a huge conversation and soon the worlds top players, free-stylers and a new generation of stars were all taking part in a social video battle. We heroed the best boss moments on our channels and in a campaign compilation film that asked the all important question “who is the biggest boss?” Especially, as planned, the people started hacking the game. We kept the conversation alive with skills and reactive posts that allowed the brand to own everything that happened in the footballing calender and made the boots the essential tool to boss everyone.
Creative Execution
With zero media spend the social video campaign generated the most viewed, most commented, most covered social videos ever, across all channels.
See Adidas Boss entry for Direct / Digital & Social/ Use of Social Platforms for further Agency background
With zero media spend the social video campaign generated the most viewed, most commented, most covered social videos ever, across all channels.
+150 M video views (Facebook, Youtube, Instagram and Twitter)
+15 M Likes, Favourites and Comments
+ 3M New instagram followers
It generated the most view, likes, favourites, comments and shares across all the brands platforms.
See Adidas Boss entry for Direct / Digital & Social/ Use of Social Platforms for further Agency background
Target Audience - the next generation of football talent
See Adidas Boss, Iris Worldwide entry for Direct / Digital & Social/ Use of Social Platforms for further Agency background