Title	THE BMW GESTURE CONTROLLED BANNER
Brand	BMW GROUP AUSTRIA
Product/Service	BMW GESTURE CONTROL
Category	C01. Online Ad
Entrant	DEMNER, MERLICEK & BERGMANN Vienna, AUSTRIA
Idea Creation	DEMNER, MERLICEK & BERGMANN Vienna, AUSTRIA

Name	Company	Position
Francesco Bestagno	Demner, Merlicek & Bergmann	Creative Director
Marc Luedemann	Demner, Merlicek & Bergmann	Copywriter
Marian Grabmayer	Demner, Merlicek & Bergmann	Art Director
Christin Herrnberger	Demner, Merlicek & Bergmann	Client Service Director
Julia Dragosits	Demner, Merlicek & Bergmann	Account Manager
Alexandra Pytko	Demner, Merlicek & Bergmann	Digital Strategy Director
Patrick Poelt	Demner, Merlicek & Bergmann	Digital Project Manager
Marc Metzler	Demner, Merlicek & Bergmann	Digital Creative
Matthias Dorer	Demner, Merlicek & Bergmann	Programmer/Producer
Dushan Drakalski	Demner, Merlicek & Bergmann	Executive Creative Director

The Campaign

To experience Gesture Control, you have to sit in one of the cars of the BMW 7 series. Our goal was to make it easy accessible for everyone – with the BMW Gesture Controlled Banner.

Creative Execution

Like in the BMW 7 series simple hand movements like “swiping” or “pointing” can be used to experience the content on the banner. Leaving all features of the BMW 7 series in the users hands and creating an interactive experience.

231% more bookings for test drives.

In order to make the spectacular but very exclusive technology of gesture control in the new BMW 7 Series accessible to a broader target group, the gesture control banner was deliberately showed to the broad BMW target group. The innovative technology of the Brandshaper BMW 7er therefore came alive for the target group and so they could already experience the technology of tomorrow today.