| Title | REBTEL – ACTIVIST |
| Brand | REBTEL |
| Product/Service | ACTIVIST |
| Category |
E01. Social Business |
|
Entrant
|
BBH STOCKHOLM, SWEDEN
|
|
Idea Creation
|
BBH STOCKHOLM, SWEDEN
|
Credits
| Jesper Eriksson |
BBH Stockholm |
Creative Director |
| Magnus Hällsten |
BBH Stockholm |
Creative Director |
| John Vikström |
BBH Stockholm |
UX Designer |
| André Karlsson |
BBH Stockholm |
Design Director |
| David Prentell |
BBH Stockholm |
Senior Strategist |
| Christian Lindman |
BBH Stockholm |
Chief Creative Officer |
| Patrik Billgert |
BBH Stockholm |
Developer |
| Anders Frank |
BBH Stockholm |
Senior Developer |
| Timmy Jonsson |
BBH Stockholm |
Developer |
| Henric Malmberg |
BBH Stockholm |
Developer |
| Erik Agrell |
BBH Stockholm |
Solution Architect |
| Malin Gundmark |
BBH Stockholm |
Producer |
| Daniel Procheus |
BBH Stockholm |
Account Director |
The Campaign
Introducing Rebtel Activist.
We gave our most loyal users the opportunity to become our new sales distribution department.
To achieve it, we reinvented the concept of the traditional workspace, turning their phones into their office.
All they needed to do was to download the app, apply & start making money.
One simple idea, creating thousands of jobs.
Creative Execution
APP OVERVIEW
1. Signing up and applying to the activist program happened in the onboarding experience of the app - eliminating the need for human interaction.
2. The interactive sales pitch was created for the activist to be able to pitch, perform test calls & sign up new clients on the go.
3. In the 'Manage your financials' section the activist can keep track of earnings, their customer & see their weekly pay-outs.
4. In the 'Connect & reach out' section we gave the activist the power of the brand and the tools to reach out in their community.
5. In the 'career section' the activist constantly gets feedback from their career coach & can see how they progress over time.
In just 6 months our new sales department grew:
$1000 average earnings per top tier activists – weekly
30% new organic activists signing-on – weekly
$0 cost of scaling salesforce recruitment – new cities
But more importantly - one simple idea, created 3500 jobs (and counting...).
FLIPPING THE TELCO INDUSTRY ON ITS HEAD
25M callers strong Rebtel is making international calling affordable and borderless. On a burning mission to flip the entire Telco industry on its head, Rebtel wanted to find a way to turn their most loyal users into a growing army of brand activists and create a new sales distribution channel.
Across the globe, Africans living in Marseille, Indians living in London and Africans in New York all share the need of cheap international calls at great quality. But how could we find a an alternative to the cluttered advertising channels and efficiently reach them all, tailored in each cultural language, and distribute Rebtel’s services? With fierce competition by the likes of Lyca Mobile and their loud communication, how could we break through the noise?"
It all started by turning hundreds and later thousands of loyal users into one fierce sales force.