IKEA VIRTUAL REALITY SHOWROOM
| Title | IKEA VIRTUAL REALITY SHOWROOM |
| Brand | IKEA DEUTSCHLAND |
| Product/Service | IKEA VIRTUAL HOME EXPERIENCE |
| Category |
G02. Branded Tech Offline |
|
Entrant
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DEMODERN Hamburg, GERMANY
|
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Idea Creation
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DEMODERN Hamburg, GERMANY
|
Credits
| Alexander El-Meligi |
Demodern GmbH |
Managing Partner |
| Tobias Soffner |
Demodern GmbH |
Digital Producer |
| Florian Gläser |
Demodern GmbH |
Designer |
| Gion Tummers |
Demodern GmbH |
UX Designer |
| Tobias Gebert |
Demodern GmbH |
Senior Creative Developer |
| Nico Zimmermann |
Demodern GmbH |
Director Creative Engineering |
| Lennart Hehlgans |
Demodern GmbH |
Junior Creative Engineer |
The Campaign
For IKEA, we created a high-definition, interactive showroom that uses the immersive power of virtual reality to offer an innovative 3D product experience. With new ways of exploration and visualization, customers can bring IKEA rooms to life – opening their mind and home to new possibilities.
Creative Execution
The application provides an immersive and emotional product experience that revolutionizes the way customers engage in interior decoration. After slipping into IKEA's virtual showroom, visitors are able to explore and configure furniture items and their environmental context in real-time. In the blink of an eye, they can try different fabrics, swap the wall color and even change the time of day to see their combinations in a different light. It empowers the visitor to visualize their own taste, inspire and expand their mind with new ideas.
Given the context, the Virtual Home Experience pushes VR as the most meaningful and effective platform for getting into a creative mental state – providing a radical experience that pulls visitors out from the walkway and puts them into a full-scale flow of colorful emotions and exciting surprises.
Text
The Virtual Home Experience lies at the center of IKEA's home furnishing hub – a playful interior lab where IKEA focuses on inspiring and co-creation with its customers. The VR experience works like a creative primer by inviting them to visualize different combinations. It sets customers free to think beyond the given things, making the most out of their visit to the hub and helping them truly find their very own room for life.