| Title | DIY RECIPES |
| Brand | LEROY MERLIN |
| Product/Service | LEROY MERLIN |
| Category |
E07. Content Placement |
|
Entrant
|
BETC Paris, FRANCE
|
|
Idea Creation
|
BETC Paris, FRANCE
|
|
Media Placement
|
HAVAS MEDIA FRANCE Puteaux, FRANCE
|
|
Production
|
MINUTEBUZZ Paris, FRANCE
|
Credits
| Stéphane Xiberras |
BETC |
CCO |
| Olivier Apers |
BETC |
Executive Creative Director |
| Jean-Marie Gâteau |
BETC |
Creative Director |
| Alice Mounoury |
BETC |
Art Director |
| Danaé Bilheude |
BETC |
Copywriter |
| Nathalie Jacquier, Carole Penillard,Sarah Guilloteau |
BETC |
Agency Management |
| Erwan Soquet, Agathe Ruckebusch, Muriel Croisile |
BETC |
Brand Management |
The Campaign
Insight: When you’re renovating your kitchen, it's very complicated to cook.
Our response was 5 recipes made entirely with DIY tools.
Creative Execution
We created real cooking tutorials videos in line with the cool look and feel of all Food Fan pages (such as Tasty ou Superbon etc..) mainly on topshot camera, with descriptions of all the ingredients and tools used.
- 4 000 000 views
- 20 000 likes
- 5 400 shares
- Thousands of comments
Videos are made in partnership with the most popular French fanpage food SuperBon by Minute Buzz, and diffused during the Tasting week (October)in France.