| Title | HELMADE WEBSHOP |
| Brand | HELMADE |
| Product/Service | HELMADE HELMETS |
| Category |
B01. Websites |
|
Entrant
|
DEMODERN Hamburg, GERMANY
|
|
Idea Creation
|
DEMODERN Hamburg, GERMANY
|
Credits
| Alexander El-Meligi |
Demodern GmbH |
Managing Partner |
| Tobias Soffner |
Demodern GmbH |
Digital Producer |
| Florian Gläser |
Demodern GmbH |
Designer |
| Nico Zimmermann |
Demodern GmbH |
Director Creative Engineering |
| Christopher Brinkmann |
Demodern GmbH |
Creative Development |
The Campaign
„A white helmet is a missed opportunity“ - for helmade, we developed the digital brand experience and a web tool for product configuration, bringing this statement to life. Born from motorsports and aiming on high class design, the site had to ensure a brilliant digital brand experience and product staging for helmade. Since all helmets get manufactured as individual items, the 3D models in the webshop have to be as photorealistic as possible.
Creative Execution
Our WebGL configurator is the center of the consumer experience. The products in 3D can be customized with several designs and more than hundred variations of colors. 3D modeling in low poly and development in WebGL ensures high performance and functionality in any popular browser, on mobile as well as immersive displays for events or point-of-sales.
Guided by predefined design lines, the customer receives freedom of configuration at a max. The product lacquering, after all, is fully handmade - in the end you get an individual, unique item.
Co-creation plays a big role in e-commerce. Customization is implemented to allow the user a maximum of freedom within a defined frame, at the same time, keeping the processes of production an retail most efficient. The first contact with the configurator already predefines sales conversion as well as the customer's satisfaction.
The process of designing and ordering takes place on an e-commerce site with a WebGL product configurator - performant on any device. We accompanied the start-up from developing its brand experience up to the digital configuration of its products. The brand is told and built via the concept of digital individualization, which is unique in the helmet branch. As a base for international standardized, scaleable retail and after sales, the e-commerce platform Magento serves as the backend system.
The strategy challenged us on several levels: Building up the brand itself; telling its idea and story while permanently staging products - in the meanwhile, ensuring fun with product design for the user. Therefore we especially valued visual inspiration, intuitive user interfaces and a fast onboarding on the configurator.