Title	THE HERO
Brand	HEINEKEN
Product/Service	HEINEKEN
Category	C01. Online Ad
Entrant	PUBLICIS ITALY Milan, ITALY
Idea Creation	PUBLICIS ITALY Milan, ITALY
Production	MJZ LONDON, UNITED KINGDOM

Name	Company	Position
Bruno Bertelli	Publicis Italy	Creative Director
Cristiana Boccassini	Publicis Italy	Creative Director
Michele Picci	Publicis Italy	Associate Creative Director
Simone Di Laus	Publicis Italy	Art Director
Bela Ziemann, James Moore	Publicis Italy	Strategic Planners
Lorenza Montorfano, Jana Uhlarikova	Publicis Italy	Account Team
Mariella Maiorano	Publicis Italy	Agency Producer
Anuraag Trikha, Agnieszka Gorecki	Heineken	Heineken Team
Nicolai Fuglsig	MJZ London	Director

Brief Explanation

Heineken's 'The Hero' is the story of confident women in their almost hopeless search of moderately drinking men in today's urban nightlife. The film starts off in a nightclub, depicting the typical drunk behavior of swaying or even sleeping men. A montage follows, showing lovely, yet annoyed girls leaving their intoxicated counterparts behind in clubs, bars or at rooftop parties to head home by themselves – all this while together chanting a revamped version Bonnie Tyler's famous 'I need a hero'. At a bar counter, the world stands almost still as we witness one man gently rejecting another round of beers - to the surprise of his barkeeper. He storms outside onto the rainy streets, just to protect a waiting woman with his coat from the shower. She very much welcomes this heroic gesture, and together they smilingly leave off into the night

The Campaign

Heineken's 'The Hero' is the story of confident women in their almost hopeless search of moderately drinking men in today's urban nightlife. The film starts off in a nightclub, depicting the typical drunk behavior of swaying or even sleeping men. A montage follows, showing lovely, yet annoyed girls leaving their intoxicated counterparts behind in clubs, bars or at rooftop parties to head home by themselves – all this while together chanting a revamped version Bonnie Tyler's famous 'I need a hero'. At a bar counter, the world stands almost still as we witness one man gently rejecting another round of beers - to the surprise of his barkeeper. He storms outside onto the rainy streets, just to protect a waiting woman with his coat from the shower. She very much welcomes this heroic gesture, and together they smilingly leave off into the night