| Title | IN SPACE WE TRUST |
| Brand | ROSCOSMOS |
| Product/Service | SPACE EXPLORATION HISTORY |
| Category |
B02. Microsites |
|
Entrant
|
AILOVE Moscow, RUSSIA
|
|
Idea Creation
|
AILOVE Moscow, RUSSIA
|
|
Production
|
AILOVE Moscow, RUSSIA
|
Credits
| Sergey Buevich |
Ailove |
Art director |
| Alexander Ananiev |
Ailove |
SOUND DESIGNER |
| Fedor Vityugin |
Ailove |
SENIOR COPYWRITER |
| Alexander Bashutskiy |
Ailove |
Designer |
| Iliya Kaynov |
Ailove |
PRODUCTION MANAGER |
| Redinger Alexander |
Ailove |
Creative Digital Director |
The Campaign
Guided journey through timeline of Space exploration milestones, highlighting the importance of Russian contribution into the progress. The creative idea was to present this journey as a small boy's fantasy, to show the promising perspective. Unique typography, animation and sound design created an engaging fantasy experience, motivation audience to explore the whole site.
Creative Execution
1. unique elements to create child fantasy experience:
- two timelines
- upper animated and lower static;
- over 50 events;
- about 20 animated illustrations;
- about 30 custom icons and subscriptions;
2. animated hero, guiding audience through timeline;
3. sound design - general audio theme and custom audio clips to main events.
4. a variety of unique fonts
5. project logo
1. unique elements to create child fantasy experience: - two timelines - upper animated and lower static; - over 50 events; - about 20 animated illustrations; - about 30 custom icons and subscriptions; 2. animated hero, guiding audience through timeline; 3. sound design - general audio theme and custom audio clips to main events. 4. a variety of unique fonts 5. project logo
The objective was to overcome RosCosmos (Russian space agency) outdated and passive perception. That's why we created unique for Russian State Organisation interactive project, including totally unique design elements (including typography and sound), contemporary design and animation.