| Title | LINDAHLS DELIVERY |
| Brand | LINDAHLS MEJERIPRODUKTER |
| Product/Service | LINDAHLS |
| Category |
H01. Integrated Multi-Platform Campaign (Online & Offline) |
|
Entrant
|
ORD&BILD Karlstad, SWEDEN
|
|
Idea Creation
|
ORD&BILD Karlstad, SWEDEN
|
Credits
| Niclas Fors |
ORD&BILD |
Creative Director / Art Director |
| Peter Jansson Ling |
ORD&BILD |
Project Manager |
| Per Andersson |
ORD&BILD |
Project Manager |
| Mikael Nilsson |
ORD&BILD |
Interactive Designer |
| John Svensson Söderkvist |
ORD&BILD |
Web developer |
| Stefan Ledin |
ORD&BILD |
Web developer |
| Fredrik Nilsson |
ORD&BILD |
Designer/Front-end Developer |
| Malin Lundquist |
ORD&BILD |
Production Manager |
| Per Grönros |
ORD&BILD |
Designer |
| Emma Persson |
Lindahls Mejeriprodukter |
Marketing Coordinator / Communication Manager |
| Rolf Harju |
ORD&BILD |
Copywriter |
| Finn Deivert |
ORD&BILD |
Film Producer |
| Wilhelm Forsnäsgård |
ORD&BILD |
Motion Designer |
| Anders Ahlström |
Lindahls Mejeriprodukter |
Senior Brand Manager |
The Campaign
A service that gives Lindahls target group (athletic consumers) something new and exiting to talk about. Lindahls Delivery – quark with running delivery.
Creative Execution
During one week (monday 23 maj to friday 27 may 2016) people living in Stockholm, Malmö and Jönköping could order quark with running delivery at lindahlsdelivery.se. The service was promoted thru banners, social media (Facebook and Instagram) and PR.
Earned media reach: 1,4 miljon people. One of Swedens biggest radio morning shows talked about the campaign. Lindahlsdelivery.se had 14 300 unique visitors in 7 days.
Many people today live busy lives. Sometimes it can even be difficult to find time to go to the grocery store. Fast food delivery has been around forever. The question we asked ourselves was: Can’t Lindahls offer the same service to fans of their quark products? With their target audience being people who are serious about their exercise the question was how to do it in an interesting and relevant way?