| Title | THE VOICE OF NATURE |
| Brand | NOÉ |
| Product/Service | NOÉ |
| Category |
B02. Microsites |
|
Entrant
|
MARCEL Paris, FRANCE
|
|
Idea Creation
|
MARCEL Paris, FRANCE
|
|
Production
|
INSURRECTION Paris, FRANCE
|
|
Production 2
|
MATHEMATIC Paris, FRANCE
|
|
Additional Company
|
NOÉ Paris, FRANCE
|
|
Additional Company 2
|
PRODIGIOUS Paris, FRANCE
|
|
Additional Company 3
|
THE GORILLA FOUNDATION Redwood City, USA
|
Credits
| Arnaud Greth |
Noé |
CEO |
| Valerie Colin |
Noé |
Chief administrative officer |
| Caroline Morice |
Noé |
Chief communication officer |
| Pascal Nessim / Charles Georges-Picot |
Marcel |
CEOs |
| Anne de Maupeou |
Marcel |
Creative Chairman |
| Dimitri Guerassimov / Fabien Teichner |
Marcel |
Chief Creative Officers |
| Ali Qamari / Pierre Delort |
Marcel |
Art Directors |
| Damien Lebreuilly |
Marcel |
Copywriter |
| Nicolas Levy |
Marcel |
Head of planning |
| Blandine Mercier |
Marcel |
Associate director |
| Emilie Jeanneau |
Publicis |
Account executive |
| Manon Lapeyre |
Marcel |
Project Manager |
| Nathalie Roland / Mélanie Colléou |
Marcel |
PR Directors |
| Christophe Serret / Cédric Nirousset |
Marcel |
Technical project manager / Developper |
| Pierre LeGoff |
Marcel |
Video assistant |
| Erinn Guillon |
Insurrection |
Producer/ Post producer |
| Guillaume Marien |
Mathematic |
Post-producer |
| François Vacherot / Boris Nicou |
Prodigious |
Sound designer / Producer |
| Koko |
The Gorilla Foundation |
Voice of nature |
| Penny Patterson / Gary Stanley |
The Gorilla Foundation |
Co-Founder, President & Director of Research / Executive Director |
The Campaign
So we decided to find a way for Nature to crash the COP21 debates and make it’s voice heard. And who better than Koko, the gorilla mastering more than 1000 words in sign language and famous for having conversations with humans to become: “The voice of nature”.
Creative Execution
To deliver her message, Koko was interviewed by Penny Paterson, Director of Research at the Gorilla Foundation, and the result has been edited to a short video. Finally, nov. 30th 2015, Koko spoke to the attendants of the COP 21 summit. And of course, to people all around the world via Facebook and Youtube videos and a smart seeding strategy. During the whole duration of summit, people could go visit our website to sign the petition and contact the countries representatives on twitter to ask them to hurry to find solutions for the planet.
Koko’s message has quickly spread from the COP 21 Summit alleys, to TV shows and social networks, generating conversations all over the globe, winning millions of supporters to Koko’s cause. All those passionate debates have generated an incredible result: 70+ million organic views on Facebook and Youtube, 2 millions + shares, 110.000.000+ media impressions, and thousand signed petitions on the dedicated NatureSeeYou.com website. This is an unprecedented result for a French non profit association.
People don’t listen to politicians anymore because nobody believes anymore the things they are saying. Politicians create no empathy. They fail to make you care about nature. By having a real representative of Nature as a spoke-person – Koko, the famous gorilla - the goal was to really move people and make them realize that nature is witnessing us destroying the very planet we share. The strategy was to create a provocative, emotional, shareable, and conversational object to spread on digital and social platforms.