| Title | LIFERIDETHEHELL.COM |
| Brand | HOTEL F1 |
| Product/Service | HOTEL CHAIN |
| Category |
B02. Microsites |
|
Entrant
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HAVAS PARIS Puteaux, FRANCE
|
|
Idea Creation
|
HAVAS PARIS Puteaux, FRANCE
|
|
Production
|
HAVAS PRODUCTIONS Puteaux, FRANCE
|
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Production 2
|
HAVAS DIGITAL Puteaux, FRANCE
|
Credits
| CHRISTOPHE COFFRE |
HAVAS PARIS |
EXECUTIVE CREATIVE DIRECTOR |
| KEVIN NUGERON |
HAVAS PARIS |
COPYWRITER |
| MAXIME TRENTON |
HAVAS PARIS |
ART DIRECTOR |
| LUDOVIC TREBALAG |
HAVAS PARIS |
MOTION DESIGN |
| MEHDI KHELIL |
HAVAS PRODUCTIONS |
ACCOUNT MANAGER |
| NATHALIE CHARPIGNY |
HAVAS PRODUCTIONS |
ACCOUNT MANAGER |
| MARINE LEGOFF |
HAVAS PRODUCTIONS |
PRODUCER |
The Campaign
Going to a music festival is a unique experience. We wanted to recreate the people, scenery and ambience of the famous Hellfest so users felt they were there in person. To do this we produced an interactive map that by recreating the exact festival with all the features. All content was exclusive.
And because we wanted to share it with all the heavy metal community we provide the content experience on a website.
Creative Execution
We recreated the entire event in 3D to make it as realistic as possible, the first interactive map of a music festival. Each element was in exactly the same place as in real life, so website visitors could wander around the event and explore it for themselves.
The site featured 100 interaction points covering all aspects of the festival: sets, ambience, interviews of spectators, exclusive interviews with bands, and coverage of more than 15 concerts. There were over 60 videos, 120 photographs, and more than 30 quotes, so people could experience the festival as though they were really there.
All this was created in just two weeks.
478,920 visitors
6.36 minutes average time on the site
5 millions impressions on social networks
and exceptional press coverage: 25 articles in leading French papers such as Le Figaro and Le Parisien, and on sites such as Yahoo news and Vice.
Low-cost hotels save you money that you can then spend elsewhere. That’s why many heavy metal fans chose our hotels when they came to Hellfest.
Unfortunately for many of them, we were full. But because we love them, and we hope to be just as busy next year, we decided to give them a free experience of the festival – or something very like it.