| Title | INSTINCT AGENCY WEBSITE |
| Brand | INSTINCT |
| Product/Service | CREATIVE AGENCY WEBSITE |
| Category |
B01. Websites |
|
Entrant
|
INSTINCT Moscow, RUSSIA
|
|
Idea Creation
|
INSTINCT Moscow, RUSSIA
|
|
PR
|
INSTINCT Moscow, RUSSIA
|
Credits
| Roman Firainer & Yaroslav Orlov / Kolya Fabrika / Matthew Choudnovsky / Maxim Demkin / Darya Shcheglova & Olga Veretinskaya / Mikhail Zaborskih |
Instinct (BBDO Group) / ZBRSK Digital Production |
Chief Creative Officer / Creative Director / Strategic Planner / Art Director / Copywriter / Developer |
The Campaign
We took a radical approach and used autocomplete as the only interface.
Creative Execution
The front page weight is 300 KB because we trimmed all the fat and perfected the core feature: autocomplete.
We created hundreds of unique queries, thousands of synonyms and deep semantic links. It's like talking to an AI. And it's permanently evolving.
400 ms front page loading time. Magical and surprising experience. Dozens of page views per user.
To build a website that doesn't look like an agency website. At the same time it must be an extremely useful tool for our clients, competitors and future employees.