| Title | HOMEPAGE |
| Brand | FINTRO |
| Product/Service | BANKING |
| Category |
A06. Financial Products & Services, Commercial Public Services, Business Products & Services |
|
Entrant
|
PUBLICIS BRUSSELS, BELGIUM
|
|
Idea Creation
|
PUBLICIS BRUSSELS, BELGIUM
|
Credits
| Marc Richard Vander Heyden & Kermit Cota |
Publicis Brussels |
Creatives |
The Campaign
People who apply for a house loan are mostly people between 20 and 30 y/o who are about to start life. To know what they think about banks and how they think banks think of them as customers, we launched a survey that digs deeper into the matter. 32% of financially independent youngsters are actively thinking of buying a house within the next two years. But the problem is that a large part of these youngsters doubt that they will be treated equally at the bank due to their young age. In order for someone to openly ask advice and openly talk about their financial situation, they at least have to think they will be taken seriously. Fintro introduced: Pieter/Olivier. A youngster just like them who’d postponed saving and thus couldn’t afford a home of his own. The only difference was that Fintro had helped Pieter/Olivier, and had offered him
Creative Execution
Pieter’s/Olivier’s homepage consisted of several rooms, the size of (video) banners, in which you could watch him struggle with the shortage of space in his banners. Every room was accompanied with a clear and strong argument that convinced youngsters to start saving now, and giving them tips how to attain their goal even quicker. The video banners were spread on different websites and were made into a Youtube pre-roll.
22 million impressions, 35.000 clicks, and an extremely low bounce rate at an astonishing 1,27%. People loved to watch Pieter/Olivier struggle, and discover the benefits of home saving in the process. The strong contextualization and the correctness with which the message was brought, along with the radio messages made the high click-through rate, the high amount of website visits and the many video-views possible.
People who apply for a house loan are mostly people between 20 and 30 y/o who are about to start life. To know what they think about banks and how they think banks think of them as customers, we launched a survey that digs deeper into the matter. 32% of financially independent youngsters are actively thinking of buying a house within the next two years. But the problem is that a large part of these youngsters doubts that they will be treated equally at the bank due to their young age. In order for someone to openly ask advice and openly talk about their financial situation, they at least have to think they will be taken seriously. Se the creative idea had to be an exemplary one, it had to show that at Fintro young people are very much welcomed instead of shunned.