Title	VODAFONE ROCK IN BANNER
Brand	VODAFONE PORTUGAL
Product/Service	ROCK IN RIO
Category	C01. Online Ad
Entrant	J. WALTER THOMPSON Lisbon, PORTUGAL
Idea Creation	J. WALTER THOMPSON Lisbon, PORTUGAL

Name	Company	Position
Rodrigo Gralheiro	J. Walter Thompson Lisboa	Digital Creative Director
Pedro Vintém	J. Walter Thompson Lisboa	Copywriter
Nuno Lourenço	J. Walter Thompson Lisboa	Copywriter
Filipe Moreira	J. Walter Thompson Lisboa	Digital Designer
André Alberto	J. Walter Thompson Lisboa	Interactive and Digital Designer
Paulo Rossas	J. Walter Thompson Lisboa	Head of Social Media
Daniel Lopes	J. Walter Thompson Lisboa	Developer
Elisabete Ferreira	J. Walter Thompson Lisboa	Digital Strategy Manager
Rodrigo barona	J. Walter Thompson Lisboa	Head Of Creative Technology & Digital Production
Diana Lopes	J. Walter Thompson Lisboa	Digital strategy

The Campaign

We took the Vodafone Stage outside of the Festival thus creating an experience for a wider audience. We created the Vodafone Rock in Banner: a digital festival playing in some of the biggest national websites’ banners, live and simultaneously.

Creative Execution

We were simultaneously on some of the biggest national websites. And, like any other show, there were moments of interaction with the audience, and a lot of social media interaction.

During the Rock in Banner day we had 200.000 people watching the shows, on average 5 minutes per show. The CTR increased to an average of 0,82% and on social media there were moments of live streaming. With Rock in Banner, Vodafone showed that even on more traditional events it is still possible to surprise and innovate.

As in any festival, we designed a specific lineup with bands, times and stage. We created a buildup in social media, so at the scheduled time, the concert would begin in all banners at the same time.