| Title | SELFIE BOTTLE |
| Brand | LACTALIS NESTLÉ |
| Product/Service | YOGGI |
| Category |
G01. Branded Tech Online |
|
Entrant
|
J. WALTER THOMPSON Lisbon, PORTUGAL
|
|
Idea Creation
|
J. WALTER THOMPSON Lisbon, PORTUGAL
|
Credits
| Rodrigo Gralheiro |
J. Walter Thompson Lisboa |
Digital Creative Director |
| Pedro Vintém |
J. Walter Thompson Lisboa |
Copywriter |
| Nuno Lourenço |
J. Walter Thompson Lisboa |
Copywriter |
| Filipe Moreira |
J. Walter Thompson Lisboa |
Digital Designer |
| André Alberto |
J. Walter Thompson Lisboa |
Interactive and Digital Designer |
| Paulo Rossas |
J. Walter Thompson Lisboa |
Head of Social Media |
| Daniel Lopes |
J. Walter Thompson Lisboa |
Developer |
| Elisabete Ferreira |
J. Walter Thompson Lisboa |
Digital Strategy Manager |
| Rodrigo barona |
J. Walter Thompson Lisboa |
Head Of Creative Technology & Digital Production |
| Diana Lopes |
J. Walter Thompson Lisboa |
Digital strategy |
| Inês Anjos |
J. Walter Thompson Lisboa |
Social Media Manager |
The Campaign
We developed the new concept "With Yoggi, it’s liquid!".
This concept took advantage of the main feature of the product: to be the most liquid yogurt in the market, but it also helps to see the world in a positive way, where you always see the "bottle" half full.
How was this done? Suggesting solutions for millenials “first world problems”: our target’s everyday “dramas”.
Creative Execution
The “easy going” tone was transported to the new bottle, in several ways:
Printed on the pack we had humorous phrases that showed always a positive solution, no matter what the problem was.
We created a technological bottle, that took long-distance-pictures, solving the millenials’ selfies problem. This was presented with a viral video, linked to a tutorial website so everyone could make their own self-photo-bottle at home.
3.5M video views
50k visitors on the DIY bottle website
10k completed the bottle construction tutorial
During the campaign Yoggi was #1 searched brand in yogurt segment.
Having no budget for a Mass Media campaign and following trends like IoT, DIY, First World Problems, we used the bottle as the hero of the whole campaign.