| Title | KITCHENPLANNER BANNER |
| Brand | XXXLUTZ KG |
| Product/Service | MÖBELFIX FURNITURE STORE |
| Category |
C01. Online Ad |
|
Entrant
|
DEMNER, MERLICEK & BERGMANN Vienna, AUSTRIA
|
|
Idea Creation
|
DEMNER, MERLICEK & BERGMANN Vienna, AUSTRIA
|
Credits
| David Duong |
Demner, Merlicek & Bergmann |
Account Director |
| Nathaly Eiche |
Demner, Merlicek & Bergmann |
Account Manager |
| Francesco Bestagno |
Demner, Merlicek & Bergmann |
Creative Director |
| Marc Metzler |
Demner, Merlicek & Bergmann |
Art Director |
| Marc Metzler |
Demner, Merlicek & Bergmann |
Digital Creative |
| Marc Luedemann |
Demner, Merlicek & Bergmann |
Copywriter |
| Melanie Auer |
Demner, Merlicek & Bergmann |
Programmer/Producer |
| Daniel-Antonios Zafirakis |
Demner, Merlicek & Bergmann |
Programmer/Producer |
| Alexandra Pytko |
Demner, Merlicek & Bergmann |
Digital Strategy Director |
| Dushan Drakalski |
Demner, Merlicek & Bergmann |
Executive Creative Director |
The Campaign
To find the right arrangement for a kitchen is challenging. The perfect solution always changes depending on the size of the room you plan with. We wanted to help customers planning their kitchen by creating a smart tool: the Kitchenplanner-banner.
Creative Execution
By changing the size of the browser window, the number, position and setting of the kitchen furniture gets rearranged within the banner. Presenting perfect solutions for each size.
The effect: planning a kitchen with Möbelix starts as early as can be.
The banner increased the number of visits to the Möbelix website by 272%.
Möbelix is known as the cheapest furniture retailer in Austria, also when it comes to kitchens. But the kitchens you get at Möbelix are not just cheaper then anywhere else, they are also perfectly planned regarding the clients needs. To put Möbelix on the relevant set of the target group (20 – 49 yr., living in Austria) we wanted to show that planning your kitchen with Möbelix is as easy as it can be and you still can be sure to get the best price.