| Title | OPENING FABIAN'S WORLD |
| Brand | NIERSTICHTING |
| Product/Service | CHARITY DONATIONS |
| Category |
E04. Response / Real-Time Activity |
|
Entrant
|
XXS Amsterdam Schiphol, THE NETHERLANDS
|
|
Idea Creation
|
XXS Amsterdam Schiphol, THE NETHERLANDS
|
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Media Placement
|
MAXUS GLOBAL Amsterdam, THE NETHERLANDS
|
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Media Placement 2
|
EXTERION MEDIA Amsterdam, THE NETHERLANDS
|
Credits
| Saskia Meijer |
XXS Amsterdam |
Sr. Copywriter |
| René Verhagen |
XXS Amsterdam |
Sr. Art Director |
| José Evers |
XXS Amsterdam |
Managing Partner |
The Campaign
What's it like to live with kidney failure? By live streaming Fabian during his dialysis treatment, he is no longer cut off from the world outside. He’s smack bang in the middle of it. Of Rotterdam to be precise; where anyone can talk with Fabian through an interactive / livestream billboard. Bringing the world closer to dialysis, and bringing those stuck on dialysis closer to the world.
Creative Execution
We set up a billboard with an integrated live stream-screen and placed it in the centre of Rotterdam.
During Fabian's dialysis (from home in Amsterdam), he went live and passers by could start a chat with him.
The event earned a lot of attention. By commuters and press alike.
That evening, Fabian's live stream was the topic of many tv talk shows.
In the following week, Fabian continued his live stream on Facebook, while dialysing from home.
The campaign is still running at the time of writing.
Our task was to find a way to make people realize and feel what it’s really like to be on dialysis.
This is due to the fact that although kidney disease is a widespread disease, it is relatively unknown across the general population. We had to find a way, with real life proof, to make people feel how limiting it is to be on dialysis. Our aim was to find a way onto television without the TV media budget.