| Title | 16 YEARS FLY BY |
| Brand | ING DIRECT |
| Product/Service | CLIENT CORPORATE |
| Category |
B02. Microsites |
|
Entrant
|
OGILVYONE WORLDWIDE Madrid, SPAIN
|
|
Idea Creation
|
OGILVYONE WORLDWIDE Madrid, SPAIN
|
|
Production
|
ATTIC FILMS Madrid, SPAIN
|
Credits
| Jesús Rasines |
OgilvyOne Madrid |
Executive Creative Director |
| Diego Gonzalez |
OgilvyOne Madrid |
Creative Director |
| Nacho García |
OgilvyOne Madrid |
Art Director |
| Rodrigo Moñino |
OgilvyOne Madrid |
Copywriter |
| Aarón Lago |
OgilvyOne Madrid |
Audiovisual Production |
| Javier Sanchez |
OgilvyOne Madrid |
Technologic Manager |
| Oscar García |
OgilvyOne Madrid |
Technologic Team |
| Carlos Guiard |
OgilvyOne Madrid |
Technologic Team |
The Campaign
THE CREATIVE IDEA
When ING DIRECT asked us for a campaign to celebrate their 16th anniversary in Spain, the first thing we said was... 16 years already?
Because time always passes faster than we would like.
That’s why, to celebrate this 16th birthday, we decided to invent... a button to stop it.
16 YEARS FLY BY was a way of telling ING clients how fast these years together have gone.
Creative Execution
We created a website where you could see the most important events of the last 16 years at high speed.
But unlike real life, on the website you can do something else: stop time.
This way, you could finally see in detail all those things that you didn’t even remember when they had happened.
And, if you were a client, even the day you joined the bank.
More than 600,000 hits in two weeks.
Target audience: Clients.