| Wolgang Schneider |
BBDO Group Germany GmbH |
Chief Creative Officer |
| Jan Harbeck |
BBDO Berlin GmbH |
Creative Managing Director / Executive Creative Director |
| Ton Hollander |
BBDO Berlin GmbH |
Creative Managing Director |
| Michael Schachtner |
BBDO Berlin GmbH |
Executive Creative Director |
| Lukas Liske, Daniel Schweinzer, Fedja Kehl, David Missing, Michael Hodel, Annika Stierl, Daniel Maurer |
BBDO Berlin GmbH |
Creative Director |
| Nicolas Molès, Shelley Lui |
BBDO Berlin GmbH |
Art Director |
| Kyra Nenz |
BBDO Berlin GmbH |
Copywriter |
| Benjamin Trogisch, Stefan Kretz, Philippe Schott |
BBDO Berlin GmbH |
Digital Concept |
| Jens Fauth |
BBDO Berlin GmbH |
Managing Director |
| Jan Hendrik Oelckers |
BBDO Berlin GmbH |
Client Service Director |
| Anne Hohmann, Alexander Glasneck |
BBDO Berlin GmbH |
Account Director |
| Mike Kannowski, Jeannette Stegemann |
BBDO Berlin GmbH |
Account Manager |
| Silke Rochow, Alexander Geier |
BBDO Berlin GmbH |
Agency Producer |
| Steffen Gentis |
BBDO Group Germany GmbH |
Chief Production Officer |
| David Müllenborn |
CraftWork |
Producer |
| Uta Wittchen |
Studio Funk |
Producer |
| Roland Vietz, Lillian Rose |
MUTTER & VATER PRODUCTIONS GMBH |
Producer |
| - |
ARRI Mitte / CraftWork |
Post Production Company |
| Mathias Knöfler |
ARRI Mitte |
Producer |
| - |
Studio Funk GmbH & Co. KG |
Music/Sound Design, Audio Production House |
| André König, Julia Maßmann |
Studio Funk Berlin |
Sound Engineer |
| Werner Richard Heymann, Robert Gilbert |
- |
Composer |
| Max Millies |
c/o MUTTER & VATER PRODUCTIONS GMBH |
Director |
| Alessandro Rovere |
- |
Director / Director of Photography |
| Philip Kaminiak |
c/o MUTTER & VATER PRODUCTIONS GMBH |
Director of Photography |
| Philipp Thomas |
- |
Editor |
| Chris Weingart |
c/o ARRI Mitte |
Visual Effects |
| Till Markull |
CraftWork |
Editor / Animation |
| - |
Sasha Robertson Casting Ltd. |
Casting |
smart presents: social leasing. An utterly new leasing model where you don’t pay with money – but with test drives. The simple principle: Let 10 of your friends drive with your smart every month – and you drive for free.
A social media campaign raised awareness for the innovative leasing model - supported by an online film that people could use to activate their social contacts. The message: “You do a lot for your friends – it’s about time they do something for you.“ The registration period started in 11/2015. In 2/2016 the first cars where handed over to the first social leasing drivers.
- Facebook reach: > 9 million
- Video views: 4 million
- At the end of the launch phase we had 450 applicants per car.
- Social leasing cars are now on the road everywhere in Germany, their owners are generating hundreds of test drives every month for smart without further investment
- A social leasing test drive is 80% cheaper for smart than a regular test drive
Our insight: actual smart owners are our best ambassadors. And their friends are most likely among the target group, too. Our strategy: we used the power of social networks to generate test drives right in the target group. To apply for smart social leasing, candidates had to prove their “social solvency“ by gathering 50 supporters among their friends on facebook in advance.