DIGITORIAL »JOAN MIRÓ – PAINTING WALLS, PAINTING WORLDS «
| Title | DIGITORIAL »JOAN MIRÓ – PAINTING WALLS, PAINTING WORLDS « |
| Brand | SCHIRN KUNSTHALLE FRANKFURT AM MAIN, RÖMERBERG, D-60311 FRANKFURT AM MAIN |
| Product/Service | - |
| Category |
B02. Microsites |
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Entrant
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SCHOLZ & VOLKMER Wiesbaden, GERMANY
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Idea Creation
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SCHOLZ & VOLKMER Wiesbaden, GERMANY
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Credits
| Anne Wichmann |
Scholz & Volkmer GmbH |
Creative Direction |
| Regina Wolf |
Scholz & Volkmer GmbH |
Art Direction |
| Dominic Bäuerle |
Scholz & Volkmer GmbH |
Development |
| Görkem Ceylan |
Scholz & Volkmer GmbH |
Junior Development |
| Kathleen Sterzel |
Scholz & Volkmer GmbH |
Senior Art Direction |
| Alexander Philipp |
Scholz & Volkmer GmbH |
Unit Direction |
| Chantal Eschenfelder |
Schirn Kunsthalle Frankfurt |
Head of Education |
| Laura Heeg |
Schirn Kunsthalle Frankfurt |
EDUCATION |
| Luise Bachmann |
Schirn Kunsthalle Frankfurt |
Head of Marketing |
The Campaign
It uses compact and informative multimedia – and has an exclusive insider tip (“personal hint”). The Digitorial “Joan Miró" for the SCHIRN Kunsthalle Frankfurt gives a new take on a turn-of-the-century artist. In various modules the user can zoom in on parts of a picture and discover fascinating details. Quotations from the artist give the viewer an insight into his character and they influence the way the viewer sees the pictures. The artistic elements of the print campaign are picked up again in the Digitorial in order to provide multi-channel consistency.
Creative Execution
With our now seventh Digitorial, a state-of-the-art method of conveying art history has been provided to support the exhibition »Joan Miró – Painting Walls, Painting Worlds«.
The Website is a contemporary extension of the integrated campaign and has attracted new target groups for a classic cultural opportunity.
Of course the website is optimized for all devices, to give great user experience, whether on a desktop, tablet or smartphone.
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Informative
The artistic elements of the print campaign have been digitalized to provide a consistent multi-channel presence.
Compact
Users can be charmed by the exhibition anywhere– compressed and optimized for desktops, tablets and smartphones
Multimedia
This medium demonstrates a modern method of conveying art history to a younger target group – interactive and entertaining
Insider tip (“personal hint“)
The Digitorial sheds light on the facets of a turn-of-the- century artist and offers unexpected insights and fascinating details