| Title | EDUCATIVE WIFI |
| Brand | VODAFONE |
| Product/Service | DSL 200 |
| Category |
G01. Branded Tech Online |
|
Entrant
|
JUNG von MATT Hamburg, GERMANY
|
|
Idea Creation
|
JUNG von MATT Hamburg, GERMANY
|
|
Production
|
MAEDCHENFILM Hamburg, GERMANY
|
Credits
| Goetz Ulmer |
Jung von Matt AG |
Board Member |
| Tobias Grimm |
Jung von Matt AG |
Executive Creative Director |
| Jens Pfau |
Jung von Matt AG |
Executive Creative Director |
| Thimoteus Wagner |
Jung von Matt AG |
Executive Creative Director |
| David Leinweber |
Jung von Matt AG |
Creative Director |
| Simon Hiebl |
Jung von Matt AG |
Creative Director |
| Savina Mokreva |
– |
Art Director |
| Robin Stam |
– |
Copywriter |
| Helge Hoffmann |
Jung von Matt AG |
Copywriter |
| Joerg van der Vegte |
Jung von Matt AG |
Junior Art Director |
| Hannah Flechtker |
Jung von Matt AG |
Junior Concept Developer |
| Maris Polis |
– |
Motion/Graphic/3D |
| Lisa Artaker |
Jung von Matt AG |
Account Director |
| Nina Hellenkamp |
Jung von Matt AG |
Project Manager |
| Fred Schuler |
Maedchenfilm |
Executive Producer |
| Younes Marquardt |
Maedchenfilm |
Producer |
| Philip Matošuek |
– |
Director of Photography |
| Martina Plura |
Maedchenfilm |
Director |
| Christopher Ollech |
Maedchenfilm |
Editor |
The Campaign
Educative WiFi now gives students free access to
wireless networks where the WiFi names are questions
from their curriculum. The respective answers to the
questions make up the passwords. So in order to get
the passwords, students actually need to do what
they’re supposed to in school: learn.
Creative Execution
Several high-performance routers were installed
on school grounds. Teachers can name the WiFi access
points with questions from their classes, varying the
levels of difficulty. To keep students learning, teachers
consistently replace the questions with new ones. A
student’s knowledge then pays off immediately: free
access to Vodafone networks allows them to spend the
breaks surfing the net together, instead of using their
own data volume.
After the launch, we created a platform where
schools can apply and be part of Educative Wifi.
Thanks to Educative WiFi, learning became a
pleasure and Vodafone the conversational topic
number one amongst schools, students and teachers
across the country.
We reached our target audience off the beaten path
of traditional advertising channels and convinced them
of Vodafone’s broadband Internet.
Students love being online during school breaks. And
that’s exactly where we want them to experience the
power of Vodafone’s network. Therefore we launched a
unique cooperation.