| Title | STOP PLAYING BALLS |
| Brand | NEMIROFF |
| Product/Service | NEMIROFF DELIKAT VODKA |
| Category |
A01. Fast Moving Consumer Goods |
|
Entrant
|
BBDO UKRAINE Kyiv, UKRAINE
|
|
Idea Creation
|
BBDO UKRAINE Kyiv, UKRAINE
|
Credits
| Victor Ishkov |
BBDO Ukraine |
CEO |
| Denis Keleberdenko |
BBDO Ukraine |
Creative Director |
| Serhiy Malyk |
BBDO Ukraine |
Copywriter |
| Kseniya Babankova |
BBDO Ukraine |
Art Director |
| Dima Kishka |
BBDO Ukraine |
Copywriter |
| Mike Petrusiak |
BBDO Ukraine |
Art Director |
| Aleksandr Pyatykh |
BBDO Ukraine |
Designer |
| Denis Krivosheya |
BBDO Ukraine |
DTP Designer |
| Eugenia Timofeeva |
BBDO Ukraine |
Account Director |
| Zhanna Maslova |
BBDO Ukraine |
Account Manager |
| Anze Jereb |
Proximity Ukraine |
Executive Creative Director |
| Kateryna Magon |
Proximity Ukraine |
Proximity Director |
| Vadim Kulinchenko |
Proximity Ukraine |
Designer |
| Olga Bandura |
Proximity Ukraine |
Designer |
| Oksana Mykhalchenko |
Proximity Ukraine |
Designer |
| Andrew Bilyk |
Proximity Ukraine |
Digital Copywriter |
| Anton Shalygin |
Proximity Ukraine |
Digital Copywriter |
| Kateryna Makhnakova |
Proximity Ukraine |
Digital Account Manager |
The Campaign
We just say #StopPlayingBalls, there are many more interesting activities in the world than wasting hour and half of your life watching football.
Creative Execution
During Euro2016 we created the battle much bigger than football: campaign haters versus those who don’t like watching the game. We offered to take a photo or a video of what you are doing when others are wasting hour and half watching football and add #StopPlayingBalls.
98 000 people were involved on Facebook. We got more than 500 000 site views and free coverage in top-media. With zero budget on TV, we totally turned social conversation to Nemiroff: we got more than 500 000 campaign mentions online. And last but not least – Nemiroff gave an inpulse to people not to be afraid of being football neutral.
We decided to invoke nonfans. We didn’t knew they exist, actually.