Case Film

Presentation Image

Title	SHOUT DOWN ARMS
Brand	CONTROL ARMS
Product/Service	PETITION AGAINST ARMS TRADE
Category	B02. Microsites
Entrant	SCHOLZ & FRIENDS Berlin, GERMANY
Idea Creation	SCHOLZ & FRIENDS Berlin, GERMANY
Production	CHIMNEY DEUTSCHLAND Berlin, GERMANY
Additional Company	BLEECH Berlin, GERMANY
Additional Company 2	BRANDNEWMUSIC Berlin, GERMANY

Name	Company	Position
Matthias Spaetgens	Scholz & Friends	Chief Creative Officer
Robert Krause	Scholz & Friends	Managing Creative Director
Mathias Rebmann	Scholz & Friends	Creative Director
Björn Kernspeckt	Scholz & Friends	Creative Director
Max Marohn	Scholz & Friends	Art Director
Zartosht Kohan	Scholz & Friends	Art Director
René Gebhardt	Scholz & Friends	Art Director
Michael Johne	Scholz & Friends	Art Director
Marco Müller	Scholz & Friends	Copywriter
Andrea Senzel	Scholz & Friends	Copywriter
Florian Schwalme	Scholz & Friends	Copywriter
Robert Hellmundt	Scholz & Friends	Graphic Designer
Erwin Lorenz	Scholz & Friends	Graphic Designer
Alexander Döpel	Scholz & Friends	Graphic Designer
Tim Weiske	Scholz & Friends	Graphic Designer
Sebastian Wirbelnauer	Scholz & Friends	Illustrator
Samy Kouatli	Scholz & Friends	Account Manager
Gerald Hensel	Scholz & Friends	Strategist
Niklas Thürmann	Scholz & Friends	Digital Concept Developer
Mascha Andechser	Scholz & Friends	Digital Concept Developer
Agostino De Martino	Scholz & Friends	Agency Producer
Kristin Ammon	Scholz & Friends	Agency Producer
Daniel Klessig	Scholz & Friends	Editor
Florian Richter	brandnewmusic	Music Composer
	bleech	Production

The Campaign

Almost everyone is against arms trade. But traditional petitions find less and less supporters. That's why we thought of a new way to raise our voice. A voice that could literally be heard in the UN Headquarters. With the help of an interactive tool you could stop tanks and soldiers by simply raising your voice – with a loud yell. Every yell was transformed into a three dimensional sound graph, that destroyed tanks and vehicles. The recording of every yell was embedded into a shareable video.

Creative Execution

We designed a landing page for the sole purpose of collecting and digitizing the voices of our supporters. We sent the link to our interactive petition to all our existing supporters and asked them to share the news. Additionally the link was seeded in social media platforms only 6 weeks before the successful UN intervention. Thanks to its viral nature it spread fast.

Control Arms were not only able to activate existing supporters, but to win thousands of new supporters for their course. The petition was handed over to the UN in July as a digital sound file. When the UN threatened to impose an arms embargo both warring parties signed a peace treaty by the end of August. Every voice has made a small contribution.

Online petitions are a great way to change the world. But sadly it doesn’t feel that way. We wanted to create an interactive petition that is fun and demonstrates the political power our supporters.