Title	SPEAK LIKE THE PATRÓN
Brand	NETFLIX
Product/Service	NARCOS SEASON 2
Category	B03. Web Service / App
Entrant	NETFLIX Amsterdam, THE NETHERLANDS
Idea Creation	WE ARE SOCIAL Milan, ITALY
PR	NETFLIX Amsterdam, THE NETHERLANDS
Production	NETFLIX Amsterdam, THE NETHERLANDS

Name	Company	Position
We Are Social	We Are Social	Creative Agency
Francesca Feller	We Are Social	Account Director
Elisabetta Andreoli	We Are Social	Senior Account Manager
Riccardo Bonetti	We Are Social	Senior Account Executive
Alessandro Sciarpelletti	We Are Social	Editorial Director
Simona Melani	We Are Social	Editor
Luca Scremin	We Are Social	Junior Writer
Gabriele Caeti	We Are Social	Creative Director
Daniele Piazza	We Are Social	Creative Production Director
Stefano Cucinotta	We Are Social	Senior Creative
Andrea Fumagalli	We Are Social	Senior Art Director
Marco Bertoletti	We Are Social	Designer
Babbel	Babbel	Media Partner

The Campaign

We created an entire Spanish lesson inspired by the world of Narcos with Babbel, one of the leading apps for learning languages.

Creative Execution

Creation of a custom demo lesson in 6 languages (ENG/FR/DE/IT/PT/SWE) active since Sept. 5th 2016. Development of about 1 month and a half, online from Sept. 5th 2016. Demo still online. Communication activity started the launched day globally. Social - FB/TW/IG country Netflix and properties Babbel - PR - press release launched by Netflix and Babbel, editorial - articles on Babbel magazine -, CRM e DEM.

RESULTS media coverage: 1 Billion worldwide social reach: 32,7M new app users: +100K

Starting from insight: the tv series are always detect more valid allies to learn a language. This is also confirmed by Narcos: following the first season a large number of users have confirmed that they were learning a few phrases in Spanish thanks to the show.