Title	BLISTEX NAIL BEARD
Brand	BLISTEX - DELTA PRONATURA
Product/Service	LIP BALM
Category	A01. Art Direction
Entrant	J. WALTER THOMPSON Frankfurt, GERMANY
Idea Creation	J. WALTER THOMPSON Frankfurt, GERMANY

Name	Company	Position
Mark K. Karatas	J. Walter Thompson GmbH	Executive Creative Director
Andreas Baier	J. Walter Thompson GmbH	Copywriter
Kathrin Waschek	J. Walter Thompson GmbH	Sr. Art Director
Sebastian Panzer	J. Walter Thompson GmbH	Art Director
Elena Sautner	J. Walter Thompson GmbH	Sr. Art Director
Bernhard Schmidt	Transmission Advertising Services	Agency Producer
Claudia Klein / Sandra Schreier	Transmission Advertising Services	Producer/Final Art Work
Daniel Maier	J. Walter Thompson GmbH	Sr. Copywriter
Bettina Karmrodt	J. Walter Thompson GmbH	Sr. Art Director
Natascha Faust	J. Walter Thompson GmbH	Communication Director
Georg Dörr/Martin Joppich	lumen. joppich & dörr gbr	Photographers

Brief Explanation

Blistex is a lip balm that protects your lips from drying out and becoming sore. This is especially important during the winter season. But many consumers aren’t aware of the various other threats for their lips. Beards, for example. The modern German concept of male beauty is all about manliness. This usually includes a beard. Although symbolizing sexiness, beards can also be dangerous for the lips kissing them. We wanted to stress this at the point of interest with a small budget and big impact. We transformed our idea into a spectacular framed poster with more than 1500 real nails sticking out of it and casting a spectacular shadow. Like a piece of art, we hung it in a pharmacy’s shop-window. Underneath, we displayed the real product range that could be purchased just inside the shop. Our self-explaining message: “Protect your lips”.