| Title | IKEA NAPÉCA |
| Brand | IKEA |
| Product/Service | PRINT AD FOR A NEW MODULAR IKEA SOFA; VALLENTUNA |
| Category |
A02. Copywriting |
|
Entrant
|
DDB BRUSSELS, BELGIUM
|
|
Idea Creation
|
DDB BRUSSELS, BELGIUM
|
Credits
| Peter Ampe |
DDB Brussels |
Creative Director |
| Odin Saillé |
DDB Brussels |
Creative Director |
| Jonathan d'Oultremont |
DDB Brussels |
Creative |
| Bart Van Goethem |
DDB Brussels |
Copywriter |
| Francis Lippens |
DDB Brussels |
Business Director |
| Annelies Nyns |
DDB Brussels |
Client Producer |
| Maria-Laura Laubenthal |
DDB Brussels |
Producer |
| Kenn Van Lijsebeth |
DDB Brussels |
PR Manager |
| Adam Kozlowski |
DDB Brussels |
Graphic Designer |
| France Cleves |
DDB Brussels |
Graphic Designer |
English Translation of Main Headlines
As the couch is completely modular, you can change the location of the different compartments of the couch. This way you can adapt it to your available space or needs.
And the best way to show this in the copy, is to do the same with the copy. We play around with the syllables changing them from place.
In French the word we use for 'couch', is 'canapé'.
In English we don't have the different syllables to play around with, but it would look something like this:
UCCOH
CHCOU
COUCH
A short and fun way to showcase the possibilities of the new Vallentuna couch.