| Title | TENNIS VS CYCLING |
| Brand | RCS - LA GAZZETTA DELLO SPORT |
| Product/Service | "LEGEND OF LEGENDS" CONTEST |
| Category |
A04. Photography |
|
Entrant
|
INTEGER Milan, ITALY
|
|
Idea Creation
|
INTEGER Milan, ITALY
|
|
Production
|
B612 Milan, ITALY
|
Credits
| Mirco Pagano |
Integer |
Creative Director |
| Davide Di Napoli |
TBWA\ITALIA |
Art Director |
| Nicola Lampugnani |
TBWA\ITALIA |
Chief Creative Officer |
| Marco Rocca |
TBWA\ITALIA |
Copywriter |
| Danila Cericco |
Integer |
Executive graphic |
| Gianluca Cappiello |
Integer |
Client Director |
| Marta Zurlo |
TBWA\ITALIA |
Account executive |
| Francesca Levi |
Integer |
Stageur |
| Davide Calluori |
B612 |
Digital Artist |
| Daniele Tribi |
B612 |
Digital Artist |
English Translation of Main Headlines
Gazzetta dello Sport launched a contest to vote the Legend of Legends, the best athlete ever. To communicate the contest we chose to show an epic fight, where the characters that are going to challenge represent the sport it self.
We can see two worlds who collide in an epic battle that involves everything about that sport. It seems like an Apocalypse, a day of judgment. Where the only judges will be the fans and the newspaper readers.