Title	COTTO E MANGIATO MAGAZINE'S NEW FORMAT
Brand	CONTI EDITORE - SPORT NETWORK
Product/Service	COTTO E MANGIATO MAGAZINE
Category	A11. Media & Publications
Entrant	NINETYNINE Rome, ITALY
Idea Creation	NINETYNINE Rome, ITALY

Name	Company	Position
Paolo Magnano	Ninetynine Srl	Art Director
Camilla Paglia	Ninetynine Srl	Art Director
Alice Gaia Kissov	Ninetynine Srl	Copywriter

English Translation of Main Headlines

The campaign that we created for the monthly food magazine “Cotto e Mangiato“ (who’s payoff is cooking easy, fast and quality) is developed as a multi-subject print. Each month, the protagonist of the campaign changes in order to stress the importance that the magazine gives to the seasonality aspect. The line, different each month, uses a common Italian expression linked to the visualized food element and that invites the target (in a fun and smart way) to try the magazine. The result is a fresh and simple campaign, just like "Cotto e Mangiato”: the best-selling cooking magazine in Italy.