| Title | HYPHEN |
| Brand | NIVEA |
| Product/Service | NIVEA CREME CARE |
| Category |
A04. Cosmetics, Toiletries, Healthcare & Pharmacy |
|
Entrant
|
FCBARTGROUP Istanbul, TURKEY
|
|
Idea Creation
|
FCBARTGROUP Istanbul, TURKEY
|
Credits
| Benan Aka |
FCBARTGROUP |
copy writer |
| Engin Kafadar |
FCBARTGROUP |
ECD |
| Mert Ersöz |
FCBARTGROUP |
art director |
English Translation of Main Headlines
Hyphens' main purpose is to glue words together.
Nivea’s main purpose is bringing people together.
Nivea always touches people’s lives. Nivea cares you like your mother. If you have any problem with your partner, Nivea will be with you to bring you two together. Nivea brings people together.
Campaigns main purpose is using Nivea package as a hyphen to glue everyone together.