2016 Print & Publishing
THE MISTAKE
| Title | THE MISTAKE |
| Brand | SMART |
| Product/Service | SMART |
| Category | A08. Cars & Automotive Products & Services |
| Entrant | CLM BBDO Boulogne-Billancourt, FRANCE |
| Idea Creation | CLM BBDO Boulogne-Billancourt, FRANCE |
Credits
| Name | Company | Position |
|---|---|---|
| Matthieu Elkaim | BBDO Paris | Executive Creative Director |
| Anthony Lietart | CLM BBDO | Art Director |
| Sébastien Duhaud | CLM BBDO | Copywriter |
| Céline Leprince | Proximity BBDO | Digital account manager |
| Charlotte Montrichard | CLM BBDO | Account Executive |
| Stéphane Boutier | Mercedes Benz France | Marketing Director |
| Olivier Rippe | BBDO Paris | CEO |
| Séverine Autret | CLM BBDO | Managing Director |
| Marie Bottin | CLM BBDO | Head of art buying |
| Hervé Poquet | Mercedes Benz France / smart | Marketing Director smart |
| Aline Cirrode | Mercedes Benz France / smart | Marketing and Communication Manager |
| Jean-Baptiste Courtier | xxx | Photographer |
| Cream | Cream Production | x |