2016 Print & Publishing

THE FASHION MAG HIJACK

TitleTHE FASHION MAG HIJACK
BrandSTYLIGHT
Product/ServiceSTYLIGHT
Category B01. Use of Print & Publishing
Entrant SERVICEPLAN Munich, GERMANY
Idea Creation SERVICEPLAN Munich, GERMANY
Media Placement MEDIAPLUS Munich, GERMANY
Additional Company SHAZAM London, UNITED KINGDOM
Credits
Name Company Position
Alexander Schill Serviceplan Global Chief Creative Officer
Franz Roeppischer Serviceplan Creative Innovation Director
Lorenz Langgartner Serviceplan Creative Innovation Director
Rohan Fernandes Serviceplan Copywriter
Azim Abasbek Serviceplan Art Director
Kostiantyn Liakhov Serviceplan Art Director
Lisa Sophie Brilla Serviceplan Award Manager
Stephon Karolus Serviceplan Producer
Dennis Fritz Serviceplan Senior Motion Designer
Koray Altunbas Serviceplan Animator
Lukas Pachoinig Mediaplus Mediaplaner
Jonas Binder Mediaplus Senior Mediaplaner
Claudia Kirchmair Serviceplan Senior PR Consultant
Rich Harless Shazam Country Manager Germany
Yasmine Morawej Shazam Client Services Associate

English Translation of Main Headlines

HL: DO YOU LIKE AN OUTFIT IN THIS MAGAZINE? SL: With Stylight and Shazam you can order any outfit in this issue conveniently to you place! 1. (Outfit) Do you like an outfit or style in this issue? 2. (Shazam) Open the Shazam app on your smartphone. 3. (Camera Icon) Activate Visual Shazam in the upper corner and scan the full page. 4. (Shopping cart) Order exactly the outfit you like via Stylight.