This is a content driven audio campaign on Spotify, so there is no script, but a lot of carefully curated music. Please try it yourself on http://klarafy.klara.be/en

The idea in one sentence: "Translate your favourite music into classical music".

Existing recommendation tools like Itunes or Amazon give you more of the same (“people who bought this also bought this”). Klarafy helps you to break out of this ‘filter bubble’. Instead of confirming people’s taste, and keeping them in their ‘taste bubble’, we use data to burst out of this and discover new music.

The biggest barrier for a classical radio station is their core product itself: classical music.
So we developed Klarafy, a tool to help listeners find classical music that alignes with their tastes in modern music. By focusing on what classical music has in common with their own favourite music, people felt more confident to set their first steps in the world of classical music. Our tool translates your music taste into classical music by anticipating what you will like. It's easy: go to http://klarafy.klara.be/en , line up a ine up a Spotify playlist with your favourite songs, genre immaterial, and Klarafy then chose classical music that corresponds and explains why you might like the recommended pieces. This "why" was absolutely crucial: every recommended composition came with a clear explanation on the connection to your own music, the result of an intense collaboration between musicologists and copywriters.

How does it work? The easy part was tracking your personal musical taste. Therefore, we scanned your Spotify playlist with existing open source technology. Klarafy searches affinities, similarities or connections based on 3 criteria: the prevailing music genre in your playlist, the overruling mood and specific topics (vocal types, instruments, specific songs, ...) The tricky part was to build an engine that matches your music with corresponding classical music. As this wasn't a matter of beats per minutes or algorithms, we took the machine out of the recommendation and replaced it by the human touch. A team of musicologists and music curators worked for months mapping and categorising thousands of pieces of music to gather meaningful musical connections and surprising insights. Compare Klarafy to a music expert who sifts through your music collection and bases his recommendations on the real you.