THE 12TH MAN

TitleTHE 12TH MAN
BrandDFL DEUTSCHE FUßBALL LIGA GMBH
Product/ServiceFUßBALL BUNDESLIGA
Category A01. Direction
Entrant DFL DIGITAL SPORTS Cologne, GERMANY
Idea Creation DFL DIGITAL SPORTS Cologne, GERMANY
Production DFL DIGITAL SPORTS Cologne, GERMANY
Credits
Name Company Position
Thomas Markert DFL Digital Sports GmbH Creative Director
Juan Pablo Kessler DFL Digital Sports GmbH Art Director
Marcus Werner Modest Department Director Agency
Gerrit Piechowski Modest Department Director of Photography
Benjamin Markstein Modest Department Agency Producer

Brief Explanation

Football is, above all, a feeling. And it’s not limited to match days or stadiums. That’s why the Bundesliga offers thrilling entertainment always through exciting football and lots of offerings via numerous different Channels.

Execution

To portray Fan Engagement in the most authentic way.