Title	THE MOST PRECIOUS GIFT
Brand	OTTO (GMBH & CO KG)
Product/Service	-
Category	A10. Animation
Entrant	HEIMAT Berlin, GERMANY
Idea Creation	HEIMAT Berlin, GERMANY
Production	OPTIX Berlin, GERMANY
Additional Company	OTTO Hamburg, GERMANY

Name	Company	Position
Guido Heffels	HEIMAt, Berlin	Chief Creative Officer
Ricardo Distefano	HEIMAT, Berlin	Managing Creative Director
Sabina Hesse	HEIMAT, Berlin	Creative Director
Meike Kornrumpf	HEIMAT, Berlin	Agency Producer
Falk Prahl, Steffi Beck	Optix, Berlin	Executive Producer
Marc Craste		Director
Nic Gill	Studio AKA, London	Editor
„Time after Time“ written by Cyndi Lauper & Hyman	Tracks & Fields	Music
David Arnold		Sound Design
	Loft, Berlin	Sound Design

Brief Explanation

OTTO launched a unique animated shortfilm with a strong message. A film, that does not bother people with selling products, but instead, delivers a relevant insight during the most stressful time of the year: Give the most precious thing you have. Time. The core was the digital platform #ZeitGeschenke. Here we create a tool that gives people concrete inspiration, how and where they can give time.