Title	BALLS
Brand	OPEL AUTOMOBILE GMBH
Product/Service	-
Category	A01. Direction
Entrant	HEIMAT Berlin, GERMANY
Idea Creation	HEIMAT Berlin, GERMANY
Production	CZAR Berlin, GERMANY

Name	Company	Position
Guido Heffels	HEIMAt, Berlin	Chief Creative Officer
Ricardo Distefano	HEIMAT, Berlin	Managing Creative Director
Lukas Kölling, Marc Mencio	HEIMAT, Berlin	Art Director
Nicolas Blättry, Fiona Mompean	HEIMAT, Berlin	Copywriter
Kerstin Heffels, Julian Holland	HEIMAT, Berlin	Agency Producer
Nadine Müller	HEIMAT, Berlin	Planing/Strategie

Brief Explanation

Under the claim “Welcome Back”, a mature man is found to be in search of something very existential: his courage – manifested in his “balls”. Neither his wife nor his son has seen them. After desperately searching the whole house, he finds what he’s been missing in his new car outside the door.

Execution

The direction consistently follows the core of the idea: The desperate search of our protagonist is dryly-observed comedy in which something important, almost existential, is discussed within the family as if it were mundane and ordinary. The humourous tone is not forced with unnatural performance by the actors or an artificial setting. Instead the camera maneuvers through a lively environment, creating authentic, slice-of-life like situations. The overall approach was to establish a relatable but also unexpected story, as close to a real life situation as possible.