THE BUTTON

Short List
TitleTHE BUTTON
BrandVOLKSWAGEN UK
Product/ServiceVOLKSWAGEN UK GOLF GTE
Category A04. Production Design / Art Direction
Entrant adam&eveDDB London, UNITED KINGDOM
Idea Creation adam&eveDDB London, UNITED KINGDOM
Media Placement PHD London, UNITED KINGDOM
Production INDEPENDENT London, UNITED KINGDOM
Production 2 RADIOACTIVE FILM Kyiv, UKRAINE
Production 3 THE MILL London, UNITED KINGDOM
Production 4 FACTORY London, UNITED KINGDOM
Production 5 THE PLAY ROOM London, UNITED KINGDOM
Additional Company LELAND MUSIC London, UNITED KINGDOM
Credits
Name Company Position
Ben Priest adam&eveDDB Group Chief Creative Officer
Ben Tollett adam&eveDDB Group Executive Creative Director
Richard Brim adam&eveDDB Chief Creative Officer
Darren Beresford adam&eveDDB Creative
Richard Gayton adam&eveDDB Creative
Mike Stern adam&eveDDB Business Director
Matt Harris adam&eveDDB Account Director
Panos Louca adam&eveDDB Agency Producer
Alistair Owen adam&eveDDB Senior Planner
Michael Bensley PHD Media Planner
Gary Freedman Independent Films Director
Stephen Keith –Roach Independent Films DOP
Louise Gagen Independent Films Producer
Alex Fitzgerald The Mill Post Production Producer
Imogen Pai The Mill Production Assistant
Greg Spencer The Mill VFX Supervisor / 2D Lead
James Bamford The Mill Colourist
Leandro Vazquez, Ellie Risdon, George Cressey, Olivia O’Neil The Mill 2D Artist
Gabriel Thomas Ayache The Mill AFX 
Cameron Johnson, Hugo Jackson, Aurelien Ronceray The Mill CG Artist
Anthony Moore & Dan Beckwith Factory Sound Design
Becs Bell Factory Audio Producer
Adam Spivey The Play Room Editor
Lisa Trnovski The Play Room Editing Producer
Abi Leland & Ed Bailie Leland Music Music Supervisors

Brief Explanation

The film features a cast of baddies from various movie genres, all pressing buttons to use their power in dramatic fiendish ways. The resolve? The new Volkswagen Golf GTE driver using the car’s power for good as he presses the GTE button, thus combining both electric and petrol engines to maximize performance, as he leaves the city behind.